Head of Growth — Data-Driven B2C Growth (Healthcare)

DocTap Ltd; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A London-based healthcare provider is seeking a Head of Growth to lead their marketing strategy. This role will focus on scaling B2C bookings and developing B2B opportunities. Candidates should have a strong background in data-driven growth marketing and experience in performance marketing channels. Responsibilities include optimizing bookings, executing marketing strategies, and building necessary assets for corporate growth. Join a driven team at the forefront of private GP services, where innovation meets patient care.

Qualifications

• Experience in a hands-on growth marketing role within a consumer service.
• Deep knowledge of channels that drive growth and conversions.
• Proficient in analyzing marketing metrics like CAC and LTV.

Responsibilities

• Own and execute growth strategies across multiple platforms.
• Increase completed bookings and optimize demand capture.
• Build corporate growth assets alongside B2C marketing.

Skills

Data-driven growth marketing

Performance marketing channels

Commercial fluency

Test and optimization skills

Job description

A London-based healthcare provider is seeking a Head of Growth to lead their marketing strategy. This role will focus on scaling B2C bookings and developing B2B opportunities. Candidates should have a strong background in data-driven growth marketing and experience in performance marketing channels. Responsibilities include optimizing bookings, executing marketing strategies, and building necessary assets for corporate growth. Join a driven team at the forefront of private GP services, where innovation meets patient care.