Social Media Lead - Consumer Competitions

Bauer Media Group Heinrich Bauer Verlag KG; Manchester; Hybrid; GBP 40,000 - GBP 55,000; Full time

Job summary

A prominent media organization in Manchester is seeking a Social Media Lead for its consumer competitions. This role involves shaping organic social strategies, collaborating with multiple teams, and using data to enhance audience engagement. Ideal candidates will have proven experience in commercial-focused social media roles and a strong understanding of audience behaviour. This hybrid position requires strategic thinking balanced with hands-on execution. The company offers professional development and flexible working opportunities.

Benefits

Access to Bauer Academy for personal development

Enhanced Maternity/Adoption leave

Flexible working opportunities

28 days holiday

Qualifications

• Proven experience in organic social media roles with a commercial focus.
• Ability to influence behaviour, not just awareness.
• Strong understanding of social platforms and audience behaviour.
• Commercial mindset with clear outcome focus.

Responsibilities

• Own the organic social media strategy for Bauer Audio’s competitions.
• Act as social brand guardian for competition brands.
• Create content plans that drive player acquisition.
• Collaborate with paid media and content teams.

Skills

Organic social media experience

Ability to influence behaviour

Understanding of social platforms

Commercial mindset

People-management experience

Job description

Social Media Lead - Consumer Competitions

Social Media Lead – Consumer Competitions

Our Team: How we enrich everyday life

You’ll be joining the team behind some of the UK’s biggest and most loved radio competitions, including Make Me A Winner. Sitting within Bauer Audio’s marketing function, this team connects audiences with life‑changing moments every single day – from six‑figure cash prizes to unforgettable winner stories shared across our brands.

You won’t be working in isolation. You’ll collaborate closely with our Social Video team, presenters, producers and marketing specialists, all united by one goal: creating content that truly connects with people and delivers real impact.

The difference you will make

This is a newly created role and a rare opportunity to shape how social media works for our competitions from the ground up.

As our Social Media Lead, you’ll take ownership of organic social strategy across our competition brands, with a clear commercial lens. This isn’t about chasing views for the sake of it – it’s about turning attention into action, inspiring audiences to play, engage and come back again.

You’ll help bring powerful winner stories to life, influence how millions of people experience our competitions on social, and play a direct role in driving revenue for the business.

Your role

Responsibilities include, but are not limited to:

• Owning and delivering the organic social media strategy for Bauer Audio’s consumer competitions
• Acting as social brand guardian for competition brands
• Creating and overseeing content plans that drive player acquisition and conversion
• Developing standout formats that build recognition and momentum
• Managing posting schedules and community engagement
• Collaborating with paid media, video and content teams
• Using data and insight to optimise performance
• Line managing and developing a Social Media Producer

The skills you will bring

• Proven experience in organic social media roles with a commercial or revenue‑driving focus
• Ability to influence behaviour, not just awareness
• Strong understanding of social platforms and audience behaviour
• Commercial mindset with clear outcome focus
• Confidence balancing strategy with hands‑on delivery

Experience in competitions, gaming, gambling, e‑commerce or consumer brands

Experience shaping or evolving social strategy

People‑management or mentoring experience

Working pattern / location

Manchester‑based, hybrid role. Tuesday and Friday are anchor days in the office. Friday late working is required (approximately 11:30am–8:00pm) to support live competition moments.

What’s in it for you

• Access to Bauer Academy for personal development
• Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay
• You’ll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here

If this sounds like a role you’d love to explore, we’d love to hear from you. Apply now and help us tell the stories that matter most.

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.

We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing [e-mail]

We are actively recruiting for this position, so the job advert may close earlier than expected.

If you have any feedback regarding our UK recruitment process, please email [e-mail] we would love to hear from you.

Date Job Posting Last Updated: 29 Jan 2026

Location: Manchester, GB, M15 4PR; Sheffield, GB, S6 1RH