MarTech Lead: Drive CRM, Analytics & Automation

Viridiengroup; Crawley; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading technology firm in Crawley is seeking an experienced Marketing Technology Manager to lead the design and optimization of their digital marketing technology ecosystem. In this role, you will be responsible for managing integrations, overseeing the marketing automation platform, and ensuring compliance with data privacy regulations. The ideal candidate has over 7 years of experience in Martech, excellent project management skills, and a strong understanding of data lifecycle management. This role offers a competitive salary, bonuses, and several attractive perks.

Benefits

Competitive salary

Highly attractive bonus scheme

Flexible holiday program

Company pension with generous employer contribution

Onsite Gym Facilities

Cycle purchase scheme

Qualifications

• 7+ years of experience in Martech, preferably B2B.
• Proven expertise in managing marketing automation and CRM platforms.
• Strong understanding of lifecycle data management and multi-touch attribution.

Responsibilities

• Own and optimize the marketing technology stack and integrations.
• Manage marketing automation workflows for lead management.
• Develop and drive a 12-month martech roadmap and track KPIs.

Skills

Managing and integrating CMS platforms

Marketing automation (e.g., HubSpot)

Data privacy compliance (e.g., GDPR)

Analytics (e.g., GA4, HotJar)

Project management

Cross-functional collaboration

Education

Bachelor’s degree in marketing, communications, or related field

Tools

HubSpot

Salesforce

Drupal

Tag managers (e.g., GTM)

SEMrush

Job description

A leading technology firm in Crawley is seeking an experienced Marketing Technology Manager to lead the design and optimization of their digital marketing technology ecosystem. In this role, you will be responsible for managing integrations, overseeing the marketing automation platform, and ensuring compliance with data privacy regulations. The ideal candidate has over 7 years of experience in Martech, excellent project management skills, and a strong understanding of data lifecycle management. This role offers a competitive salary, bonuses, and several attractive perks.