B2B Marketing Lead

AnaVation LLC; Greater London; On-site; GBP 100,000 - GBP 125,000; Full time

Job summary

A dynamic energy supplier is seeking a B2B Marketing Lead to drive brand awareness and growth in the SME energy supply sector. This role focuses on developing marketing strategies, managing customer case studies, and collaborating with central marketing teams. Ideal candidates will possess strong B2B marketing experience, particularly in high-growth environments, and will demonstrate a passion for story-telling through various media channels. Join a rapidly scaling company and contribute to its mission of transforming the energy market.

Benefits

Flexible salary discussions

Unique organizational culture

Employee benefits hub

Qualifications

• Proven track record in B2B marketing, especially within high-growth companies.
• Demonstrated ability to deliver impactful brand storytelling.
• Experience with digital and social marketing suited for B2B.

Responsibilities

• Lead marketing strategy for business energy supply.
• Drive story-telling and communications agenda.
• Manage customer case studies to highlight brand impact.
• Collaborate with central marketing team for strategic growth.

Skills

B2B marketing and communications experience

Brand story-telling

Digital and social marketing

Managing teams

Job description

At Octopus Energy for Business (OEB), we are an established and rapidly scaling energy supplier with more than 120k business customers. We are reinventing Britain’s business energy market by rejecting brokers, delivering great value and outrageously good customer service to all customer segments and leading the market for business smart products like Shape Shifters and Electric Match.

Operating within Octopus Energy Group, we are committed to helping business customers cut their bills and meet their energy needs through technology, renewables and flexibility. To do this to the fullest extent, we need to take our growth to the next level by building more awareness of our amazing products and service levels within the business market specifically.

OEB’s brand stands for championing British businesses, delivering bill-saving value through innovative energy products and rejecting the status-quo of energy broker domination in the wider market. But we want to get the word out even more effectively than we have done to date. Using compelling story-telling, our amazing customer case studies, new breakthrough media strategies and a creative B2B marketing approach, this role will play an integral role in making that a reality for Octopus in the B2B market.

What you'll do

• Lead OEB’s marketing strategy, messaging and campaign implementation to grow awareness of Octopus within the business market, challenge brokers and other suppliers, and turbocharge our growth for SME energy supply as well as support market entries into larger business energy supply and on-site solutions.
• Work with Octopus’s central PR team to drive OEB’s story-telling and comms agenda, linking strongly to macro themes from the news cycle relevant to British business, society and the overall economy, as well as dovetailing with Octopus’s Group level campaigns and key messages.
• Take ownership of OEB’s customer case studies to bring our brand story to life, with a focus on how our products - through renewable energy, technology and flexibility - are helping our customers save money, achieve their commercial goals and support their communities.
• Work with Octopus Energy’s central marketing team to ensure we’re leveraging the amazing reach and power of our parent brand to deliver the strategic B2B growth we’re seeking to deliver.

What you'll need

• B2B marketing and communications experience and track record, ideally from a high-growth company and sector. Energy industry experience is not necessary.
• Demonstrable track record of delivering cut-through brand story-telling and enabling significant sales growth for B2B brands.
• A passion for story-telling and developing compelling narrative through different media channels to build awareness and support commercial growth.
• Deep knowledge and experience of digital and social marketing channels and methods tailored to B2B.
• Track record of managing people and leading high-performing teams.

💚 Why else you’ll love it here 💚

• 💰 Wondering what the salary for this role is?Just ask us! On a call with one of our recruiters it’s something we always cover as we genuinely want to match your experience with the correct salary. The reason we don’t advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn’t apply to Octopus – what’s more important to us is finding the right fit!

• 🎉 Octopus Energy Group is aunique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co‑owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We were recently named the UK’s top company to work for, and we ranked in the top ten in the Sunday Times Best Places to Work 2024. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership.

• 🎁 Visit our UK perks hub - Octopus Employee Benefits

If this sounds like you then we’d love to hear from you. 🚀

P.S. Our process usually takes up to 4 weeks, but we’ll always do our best to flex around what works for you. Along the way, you’ll chat with our recruitment team and your Recruiter will help you throughout different stages. Got any burning questions before then? Drop us a message at [e-mail] and we’d love to help!

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we’ll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we’re looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.