European Marketing Apprentice

Panasonic Industry Europe GmbH; Bracknell; On-site; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading technology firm is looking for a European Marketing Apprentice in Bracknell, UK. In this role, you will support UK and European marketing initiatives for the TOUGHBOOK division with responsibilities including driving engagement, managing marketing leads, and creating impactful content. Candidates should have a secondary school education with relevant qualifications and experience in digital marketing. Knowledge of Microsoft Office is essential, along with strong communication skills. Join us to gain invaluable experience and develop your career in a dynamic environment.

Benefits

Generous employer pension contribution

Flexible working

Private healthcare

25 days holiday

Two paid volunteering days

Staff shop discount

Qualifications

• Experience with digital marketing and social media.
• Ability to deliver quality presentations.
• Flexibility for business travel.

Responsibilities

• Drive engagement with the European Partner Portal.
• Support TOUGHBOOK UK and Ireland marketing initiatives.
• Oversee the main TOUGHBOOK social media calendar.

Skills

Digital marketing

Microsoft Office 365

Communication skills

Attention to detail

Problem-solving

Education

Secondary school education with relevant qualifications

Grade 4 or above in GCSE Maths and English

Tools

Canva

Photoshop

Premiere Pro

Job description

European Marketing Apprentice – Bracknell UK

Panasonic Connect Europe | July 2026

Role Overview

The European Marketing Apprentice role supports both local UK end-user marketing initiatives and European channel marketing & enablement activities for Panasonic’s TOUGHBOOK division. You will regularly interact with UK and European sales teams, TOUGHBOOK resellers, marketing agencies, and end-customers. The role holder will also help maximise sales against business targets through lead management, content creation, and marketing platform administration.

What you will do

• Drive engagement with the European Partner Portal by creating informative emails and resource pages, updating content, and directly influencing partner incentives, enablement programmes and awareness campaigns.
• Support TOUGHBOOK UK and Ireland marketing initiatives, including organising events, crafting end-user campaigns, and designing impactful content.
• Provide essential support to the UK & Ireland sales team by managing marketing leads, ensuring follow-up, and offering support at exhibitions and fairs.
• Assist with Market Development Fund (MDF) processing, partner incentive tracking, activity reporting, and data analysis as required.
• Oversee the main TOUGHBOOK social media calendar on Facebook and LinkedIn, bringing the brand’s voice to life.
• Build and nurture strong relationships with UK and Ireland sales teams, Regional Marketing Managers, Partner Account Managers across Europe, and external agencies.

Qualifications

• Secondary school education with relevant qualifications.
• Grade 4 or above in GCSE Maths and English.
• Experience with Microsoft Office 365 Suite (Excel, Word, PowerPoint).
• Digital marketing experience – social media, e-mail marketing, marketing automation, etc.
• Experience with creative tools (Canva, Photoshop, Premiere Pro, etc.).
• Customer service experience would be advantageous.
• Good English oral and written communication skills.
• Ability to confidently deliver quality presentations.
• High attention to detail, problem-solving, and multi-tasking skills.
• Hard-working, dedicated and self-motivated with a focus on continual improvement.
• Ability to work autonomously and be a team player.
• Integrity and honesty.
• Diverse and inclusive mindset.
• Flexibility for business travel.

Additional Preferences

• A desire to learn and improve regardless of current experience level.
• A can-do attitude in challenging situations.
• Self-motivation, drive, and ambition to achieve.
• Adaptability to change.
• Strong organisational skills.
• Alignment with Panasonic core values: Contribution to Society, Fairness & Honesty, Cooperation & Team Spirit, Untiring Effort for Improvement, Courtesy & Humility, Adaptability, Gratitude.

Entry Requirements

• Age 18 or over.
• Grade 4/C or above in GCSE Maths and English.
• Valid passport for international travel.
• Right to work in the UK.
• Driving licence (advantageous).
• Multilingual ability (advantageous).

Benefits – Why Panasonic

• Work at a globally recognised company and gain invaluable experience.
• Acquire in-depth knowledge of the European mobile IT sector.
• Engage with multiple business areas (marketing, sales, project management, solution development, sales engineering).
• Enjoy benefits: generous employer pension contribution, flexible working, private healthcare, 25 days holiday, two paid volunteering days, well-being resources, staff shop discount.
• Participate in training and personal development programmes in Salesforce, Marketing Automation, Microsoft 365.
• Align with your goals and gain valuable experience for future career opportunities.
• Build connections with industry professionals.

Inclusion and Equality

Fairness and equality are in our DNA. We are committed to creating a safe and inclusive workplace where people feel empowered to bring their whole selves to work. We want to ensure that our people are respected, valued, and celebrated for their contribution. We are committed to promoting inclusion for the success of our business and to become a more inclusive company that attracts the best applicants regardless of difference.

Start Date

Start Date – 1 st July 2026 or potentially earlier

We are committed to providing appropriate workplace adjustments to individuals who may require them. Please contact the People Relations team – [e-mail] for adjustments.

Please note as part of our hiring requirements at Panasonic, candidates must already have the legal right to work in the relevant country, as we are not able to support work sponsorships.

Your Contact to HR

Panasonic Europe B.V. (UK Branch)
Maxis 2, Western Road
RG12 1RT Bracknell
[e-mail]

Apply now