EMEA Growth Marketing Lead — Lifecycle & Activation

Twilio; Remote; GBP 80,000 - GBP 100,000; Full time

Job summary

A leading cloud communications company is seeking an EMEA Growth Marketing Manager to drive revenue impact through data-driven lifecycle and engagement initiatives. This remote position involves overseeing omnichannel campaigns across various marketing channels while collaborating with cross-functional teams. The ideal candidate will have over 5 years of experience in growth marketing, focusing on activation and customer engagement in a SaaS context. Strong analytical skills and proficiency in marketing tools like Segment and Salesforce are essential for success.

Benefits

Competitive pay

Generous time off

Healthcare benefits

Retirement savings program

Qualifications

• 5+ years in growth marketing with experience in a SaaS environment.
• Hands-on experience with advanced orchestration platforms and tools.
• Comfortable leveraging AI and automation for campaigns.
• Ability to design omnichannel programs based on customer behavior.

Responsibilities

• Lead and optimize lifecycle and engagement programs.
• Coordinate omnichannel campaigns across various platforms.
• Analyze program performance to refine strategies.
• Collaborate with analytics and product teams.

Skills

Growth marketing

Data analysis

Omnichannel campaign management

Communication

Stakeholder management

Tools

Segment

Salesforce

Looker

Tableau

Python

SQL

Job description

A leading cloud communications company is seeking an EMEA Growth Marketing Manager to drive revenue impact through data-driven lifecycle and engagement initiatives. This remote position involves overseeing omnichannel campaigns across various marketing channels while collaborating with cross-functional teams. The ideal candidate will have over 5 years of experience in growth marketing, focusing on activation and customer engagement in a SaaS context. Strong analytical skills and proficiency in marketing tools like Segment and Salesforce are essential for success.