Brand and Digital Marketing Manager

Food & Drink Ltd.; City of Edinburgh; Hybrid; GBP 35,000 - GBP 38,000; Full time

Job summary

An industry leadership organization in Edinburgh seeks a Brand & Digital Marketing Manager to oversee brand campaigns and digital strategy. You'll lead social media initiatives, monitor analytics, and ensure brand consistency across platforms. Ideal candidates have a marketing degree and strong communication skills. The role offers a full-time contract with a salary of £35-£38k annually and supports hybrid working arrangements. Excellent benefits include generous leave, pension, and professional development opportunities.

Benefits

35 days annual leave

Pension plan

Healthcare cash plan

Flexible working policy

Qualifications

• Substantial work experience in the relevant area.
• Comprehensive job-related experience in digital marketing.
• Clear and effective communication skills.

Responsibilities

• Lead the planning and execution of marketing campaigns.
• Develop and implement social media strategies.
• Maintain relationships with stakeholders and members.

Skills

Communication

Presentation

Attention to Detail

Strategic Thinking

Digital & Marketing Platforms Expertise

Problem-Solving

Education

Degree-level education in marketing or communications

Tools

CRM

Social media

Email marketing

Analytics platforms

Job description

Salary: £35 - £38k annually dependant on experience

Working hours: Full-Time – 35 hours per week

Contract: Permanent

Location: Ratho, Edinburgh / Hybrid-working

Closing date for applications: Friday 13th February 2026 at 12:00 noon

In person interviews for this role will take place w/c 23rd of February 2026

Prior to any employment commencing with Scotland Food & Drink you will be asked to provide documents to demonstrate your right to work in the UK.

JOB SUMMARY

The Brand & Digital Marketing Manager sits within the communications part of the Brand & Communications team, which also includes four events professionals and is responsible for developing and delivering Scotland Food & Drink’s brand and digital campaigns to support membership engagement, the events and the organisation’s industry profile. The role involves planning, creating and overseeing content across digital and brand channels to achieve campaign and organisational objectives.

The postholder leads the social media strategy, including content creation, campaign management, performance analysis, reporting and works closely with the Communications Manager and the Communications & Social Media Assistant and external agencies to deliver digital campaigns and creative assets.

The role also includes leading the strategy and development of Scotland Food & Drink’s websites, ensuring content is maintained and aligned with organisational objectives. Close collaboration with colleagues across teams is required to coordinate communications and promotion of Scotland Food & Drink activities and initiatives.

ABOUT THE ROLE

Your day-to-day responsibilities may include but are not limited to:

• Campaign Planning & Management: Lead the planning and coordination of marketing campaigns, creating actionable briefings and ensuring alignment with organisational objectives and KPIs. Collaborate with internal departments and creative agencies to develop campaign concepts and deliver multi-channel campaigns effectively.
• Brand & Digital execution: Monitor execution across all aspects of the marketing mix, including digital, brand marketing and production of materials. Ensure campaigns are delivered on time, on budget and meet agreed quality standards.
• Analysis & Reporting: Analyse campaign performance and insights, producing clear reports for internal stakeholders. Recommend and implement continuous improvements to optimise campaign impact.
• Relationship Management: As the ‘in house’ agency for the full Scotland Food & Drink team, the role requires maintaining regular communication with team members and stakeholders, providing updates on campaign status and anticipated resource requirements. Support colleagues in integrating activity across teams to achieve strategic objectives.
• Brand & Content Management: As the brand ‘guardian’ for Scotland Food & Drink, the role requires ensuring a consistent tone of voice and brand identity across all communication materials, supporting industry leadership positioning and membership engagement. As part of a small, dynamic team, create assets, content and contribute to the development and implementation of content and social media strategies, including website management.
• Project & Event Support: Collaborate with the Head of Brand and Communications and wider team on large-scale organisational projects, including membership communications, conferences, awards and Showcasing Scotland events. Support planning and content integration for associated digital campaigns.
• Stakeholder & Community Engagement: Build and maintain relationships with Scotland Food & Drink members and key industry stakeholders. Lead engagement initiatives to foster active online communities and enhance member interaction.
• Supplier & Agency Management: Oversee relationships with creative agencies and other external suppliers, monitoring performance, addressing gaps and recommending improvements to ensure high-quality delivery.
• Continuous Learning & Development: Contribute to refining internal processes, templates, and standards to enhance campaign effectiveness and efficiency. Maintain awareness of sector trends, best practices and emerging digital tools to continually improve communications outputs.

ABOUT YOU

• Communication: Uses clear and effective written and verbal communication skills without supervision, engaging confidently with colleagues, senior stakeholders, suppliers and external partners.
• Presentation: Works independently to convey messages in a clear, concise and compelling manner and provides guidance to others on effective communication techniques.
• Confidentiality & Professional Judgement: Works without supervision to exercise discretion and maintain confidentiality when handling sensitive marketing plans, budgets, campaign data or member information.
• Self-Management & Autonomy: Works without supervision most of the time, to manage workload independently, demonstrating initiative and strong self-motivation and accountability for delivering high-quality campaigns, content, and communications.
• Attention to Detail: Works with guidance but not constant supervision to ensure all aspects of campaign planning, content creation, digital activity and reporting are accurate, timely and meticulously organised.
• Problem-Solving: Works without supervision to analyse campaign performance, assess digital and brand metrics and implement effective improvements, escalating issues only where appropriate.
• Strategic Thinking: Works with guidance but not constant supervision to consider the longer-term impact of marketing activity, aligning campaigns, content and brand strategy with organisational priorities and stakeholder needs. Contributes insight and recommendations that support sustainable and scalable outcomes.
• Resilience: Maintains effectiveness and composure while managing multiple priorities and changing circumstances.
• Digital & Marketing Platforms Expertise: Works without supervision to utilise core digital and marketing tools and platforms, including CRM, social media, email marketing, websites, analytics platforms and other relevant technologies.
• Learning & Development: Works with guidance to maintain and develop professional knowledge in digital marketing, brand management, emerging trends, and sector innovations.
• Experience: Substantial general work experience together with comprehensive job-related experience in the relevant area to a fully competent level.
• Qualifications: Degree-level education or equivalent qualification in marketing or communications, digital media, business. - desirable

ABOUT SCOTLAND FOOD & DRINK

Scotland Food & Drink is the industry leadership organisation tasked with delivering the industry strategy and driving responsible growth for the sector. We are also a membership organisation with over 420+ companies at our heart.

Working with us gives you an opportunity to be part of one of the most exciting and innovative industries in Scotland.

Our culture and our people are core to delivering our diverse and collaborative work . We have work/life balance as one of our core values and a comprehensive benefits package including, a group pension plan, 35 days annual leave (in addition to your birthday off), enhanced maternity & paternity benefits, a health care cash plan, a flexible working policy, an electric vehicle scheme, a cycle to work scheme, a life assurance scheme, professional study & training assistance, an employee assistance programme and wellness events.

There are also opportunities to socialise and attend industry events and dinners.

We believe working with us should be a hugely positive experience, our core values are:

Ambition - We pursue excellence with unwavering ambition.

Collaboration - We believe in the power of working together.

Innovation - We embrace a culture of continuous improvement and creativity.

Celebration - We believe in recognising and celebrating achievements.

Authenticity - We are committed to honesty, transparency, and integrity.

Balance - We believe in finding balance between work and the rest of our lives.

We are also an equal opportunity employer, and we recognise that diversity and inclusion is a journey, and we are committed to learning, listening and evolving to become more diverse, equitable and inclusive. We support candidates with reasonable adjustments throughout the recruitment process, please let us know when applying if you will require any additional support.

APPLY NOW

Please send CV and covering letter, or any questions you have regarding the role to: [e-mail] with the title of the job you are applying for in the subject line.

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