Founding Growth Lead Marketing

Manual; Greater London; On-site; GBP 80,000 - GBP 100,000; Full time

Job summary

A leading health-tech firm in the UK is looking for a Founding Growth Lead to drive growth from zero to eight figures ARR within months. This role involves owning the full growth funnel, creating monetisation strategies, and working with a high-caliber team to refine value propositions and brand messaging. Candidates should have experience building a product from the ground up, possess strategic and analytical skills, and be comfortable in fast-paced, ambiguous environments. A genuine curiosity about preventative health is beneficial.

Qualifications

• Experience in building and scaling a product from 0 to 1.
• Ability to analyze data for decision making.
• Experience in a fast-paced, ambiguous environment.

Responsibilities

• Own the commercial P&L model and monetization strategies.
• Build and execute the growth roadmap from scratch.
• Run high-velocity experiments across various channels.
• Work closely with product teams to refine messaging and fit.
• Shape the brand with the marketing team.

Skills

Strategic thinking

Data analysis

Growth strategy execution

Customer obsession

Understanding of growth mechanics

Job description

Voy is launching Do Health, a new preventative health category within one of the UK's most recognised health‑techs. We're looking for a Founding Growth Lead to take this from zero to eight figures ARR within months, and scale aggressively from there.

This is a rare opportunity to build a growth engine from scratch with strategic latitude. You'll own the full funnel, acquisition, activation, monetisation, retention, while sitting at the intersection of product, commercial, and marketing. You'll work with a small, high‑calibre squad and have the autonomy to decide not just how to grow, but where to place your bets.

What you’ll do

• Own the commercial P&L model, creating different monetisation strategies that fund and flywheel the next phase of growth.
• Build and execute the growth roadmap from scratch. You'll identify the highest‑leverage channels, sequence your bets, and evolve the strategy as you learn.
• Move fast and run high‑velocity experiments across paid, organic, and owned channels. You combine qualitative signals with quantitative data.
• Engineer viral and organic loops, including referral mechanics, content flywheels, community‑driven growth. You're always looking for ways to compound growth through efficient channels to support your overall growth roadmap.
• Obsess over the customer. You'll work closely with the product team to sharpen the value proposition, refine messaging, and deepen product‑market fit as the user base expands into new segments.
• Shape the brand, partnering with Voy's brand team to build a consumer product that earns trust and stands out in the market.

Who you are

• You’ve built something from 0 to 1 before, and scaled it. Whether as a founder, a founding team member, or an early growth hire, you’ve been accountable for taking a product from nothing to meaningful traction.
• You’re a strategist who executes. You can see the big picture, and execute fast to move things forward, without waiting for permission or a perfect team around you.
• You thrive in speed and ambiguity. You're energised by fast‑moving environments where priorities shift and you have to figure things out on the fly. You prioritise ruthlessly for highest leverage initiatives.
• You’re analytical and data driven. You go deep into the data to support decision making, understanding what is driving the user behaviour and why. You're comfortable being wrong and correcting fast.
• You understand growth mechanics deeply. Paid, organic, viral, content loops. You know how channels actually work, how they compound, and also synergise.
• You care about health. Healthcare or wellness experience is a plus, but what matters most is that you're genuinely curious about how preventative health can change lives.