Digital & Paid Marketing Specialist

Water Junkie; Brentwood; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A functional beverage company is seeking a Paid Media Manager to drive acquisition strategies and manage campaigns across major platforms. This role requires over 3 years of experience with proven success in paid media, especially in a fast-paced environment. The position offers a hybrid working model from their vibrant Canary Wharf headquarters and emphasizes creativity and teamwork.

Benefits

Flexibility and autonomy

Creative freedom

Regular team socials

All the product you can drink

Qualifications

• 3+ years experience running paid campaigns, especially in CPG/DTC/e-commerce.
• Proficiency in Google Ads, Meta Business Suite, and TikTok Ads.
• Experience in programmatic or LinkedIn Ads is a bonus.

Responsibilities

• Own acquisition strategy and manage budgets.
• Build and launch media campaigns across various platforms.
• Deliver insights on key performance metrics.

Skills

Paid campaign management

Google Ads expertise

Meta Business Suite expertise

Strong analytical skills

Communication skills

Job description

Overview

We’re building two of the most exciting brands in functional beverages: Slazenger Energy Water – the energy drink reinvented; Water Junkie – functional hydration with serious personality. Both are growing fast, and we’re on a mission to disrupt the drinks world with innovation, energy, and standout storytelling.

What You’ll Do

• You'll own our acquisition strategy, turning budgets into results and insights into action. Build relationships with our trade customers.
• Build and launch paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, and beyond.
• Budget Management — Take ownership of media budgets and ensure every pound is performing.
• A/B test creatives, targeting, bidding, and formats to drive better performance.
• Performance Tracking & Reporting — Deliver regular insights on key metrics (CPM, CPC, ROAS, etc.) and learnings.
• Market Research & Trend Spotting — Stay on top of platform changes, consumer behaviour, and competitor activity.
• Work closely with content, creative, and social teams to ensure consistent messaging and amplify results.

What Success Looks Like

• Paid media campaigns that consistently beat performance targets
• Insightful reports that guide creative and strategic decisions
• A steady pipeline of learnings and optimisations
• Strong collaboration across internal teams
• Fast, smart, scalable growth across key platforms

Who You Are

• 3+ years experience running paid campaigns (CPG/DTC/e-commerce a bonus)
• Deep expertise in Google Ads, Meta Business Suite, TikTok Ads
• Bonus points for experience in programmatic or LinkedIn Ads
• Strong analytical skills, you speak fluent ROAS, funnels, and dashboards
• Proactive mindset and ability to solve problems on the fly
• Clear, confident communicator who can turn numbers into stories

What We Offer

• Be part of two game-changing brands at high-velocity growth stages
• Hybrid working from our energetic Canary Wharf HQ (1 office, 4 WFH)
• Flexibility, autonomy, and a fast-moving environment
• Creative freedom and real influence on strategy
• Regular team socials and tastings
• All the product you can drink