Digital Marketing Manager

Scanstrut Ltd; Exeter; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading marine marketing company is seeking a proactive Digital Marketing Manager to drive awareness and sales through engaging campaigns. You will plan multi-channel digital strategies, manage content across platforms, and report on performance metrics. The role is based in Topsham, Devon, offering a creative team environment and opportunities for skill growth.

Benefits

Competitive salary

25 days holiday + bank holidays

Office-based role in a creative team

Opportunity for skill growth in an innovative company

Qualifications

• 4+ years in a digital marketing role (agency or in-house).
• Strong copywriting skills for technical, trade, and consumer audiences.
• Practical experience with CMS, email marketing platforms, and social media management.
• Good understanding of SEO, PPC, and Google Ads.

Responsibilities

• Plan, create, and execute multi-channel digital campaigns.
• Produce engaging content tailored to various platforms.
• Manage the email marketing schedule.
• Track performance and improve social media engagement.

Skills

Digital marketing strategy

Copywriting

SEO

Social media management

Campaign reporting

Email marketing

Creative content production

Tools

Google Analytics

CMS platforms

Email marketing platforms

Social media platforms

Job description

Location: Topsham, Devon, United Kingdom

Role Overview

We’re seeking a proactive Digital Marketing Manager to support the growth of Scanstrut across the marine and RV markets. You’ll deliver digital campaigns that drive awareness, engagement, and sales, ensuring our innovative product ranges reach and inspire global B2B and B2C audiences.

This is an exciting opportunity to be part of a creative, collaborative marketing team, where your work will directly contribute to brand visibility and sales growth.

Key Responsibilities

• Campaign Management
  Plan, create, and execute multi‑channel digital campaigns (email, social, SEO, PPC, and display). Support product launches and seasonal promotions across digital platforms.
• Content Creation
  Produce engaging content (copy, imagery, video, reels, and shorts) tailored to LinkedIn, Instagram, Facebook, YouTube, and our website. Maintain and update the Scanstrut website with fresh content, product pages, and landing pages.
• Email Marketing
  Manage the email marketing schedule, creating newsletters and segmented campaigns for distributors, trade, and end customers.
• Social Media Growth
  Manage day‑to‑day social activity, creating content that grows engagement and brand presence. Track performance and implement learnings to improve reach and conversion.
• Analytics & Reporting
  Monitor campaign performance via Google Analytics and social insights. Report on KPIs such as engagement, lead generation, and ROI, providing actionable recommendations.
• Amazon & Channel Content Management
  Manage and maintain product content on distributor Amazon channels. Keep distributors updated with new launches, campaigns, and product assets. Support planning and evaluation of a potential direct‑to‑consumer Amazon channel.

Skills & Experience

• 4+ years in a digital marketing role (agency or in‑house).
• Strong copywriting skills for technical, trade, and consumer audiences.
• Practical experience with CMS, email marketing platforms, and social media management.
• Good understanding of SEO, PPC, and Google Ads.
• Data‑driven mindset with experience in campaign reporting.
• Experience in Amazon channel management.
• Background in marine, RV, outdoor, or lifestyle technology markets.
• Product marketing expertise.
• Video editing skills for social media content.
• Passion for boating, travel, or outdoor adventure.

Personal Qualities

• Creative, with an eye for detail and brand consistency.
• Highly organised with strong project management skills.
• Confident communicator, comfortable working across teams and with external partners.
• Self‑motivated, enthusiastic, and keen to contribute ideas in a collaborative team environment.

What We Offer

• Competitive salary, depending on experience.
• 25 days holiday + bank holidays.
• Office‑based role in Topsham, Devon, with a creative and friendly team.
• Opportunity to grow your skills within an innovative, international company.