Digital Marketing Lead - ABM & Growth Campaigns

Wolters Kluwer; City of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading information services company in the UK is hiring a Digital Marketing Manager Generalist to drive engagement and lead generation through innovative digital marketing strategies. The ideal candidate will have over 5 years of experience in marketing strategy, proficiency in tools like Google Ads and Salesforce, and a strong analytical mindset. This role requires exceptional collaboration skills and creativity to develop solutions that support marketing objectives.

Benefits

Well-being programs

Health and safety resources

Qualifications

• Minimum 5 years in marketing strategy and campaign management.
• Strong knowledge of ABM platforms and CRM systems.
• Ability to analyze data and translate findings into strategies.

Responsibilities

• Develop and execute innovative digital marketing initiatives.
• Collaborate closely with marketing professionals.
• Build trust with stakeholders across the organization.

Skills

Marketing strategy

Campaign management

Analytical skills

Collaboration

Creativity

Project management

Tools

Demandbase/6sense

Google Ads

Microsoft Ads

Salesforce

Marketo

HubSpot

Google

Bing

Conductor

Job description

A leading information services company in the UK is hiring a Digital Marketing Manager Generalist to drive engagement and lead generation through innovative digital marketing strategies. The ideal candidate will have over 5 years of experience in marketing strategy, proficiency in tools like Google Ads and Salesforce, and a strong analytical mindset. This role requires exceptional collaboration skills and creativity to develop solutions that support marketing objectives.