Digital Marketing Analytics Assistant Manager (Hybrid)

Lloyds Bank plc; Bristol; Hybrid; GBP 47,000 - 73,000; Full time

Job summary

A leading financial services group is looking for a Digital Analytics Assistant Manager to join their Marketing Effectiveness team. This role focuses on transforming complex digital data into actionable insights to guide marketing decisions. Ideally, candidates should have experience in marketing analytics, proficiency in tools like Google Analytics and SQL, and a passion for storytelling through data. The position supports a hybrid working model, offering flexibility to the employee. Ambitious candidates will find this a rewarding opportunity for career growth.

Benefits

Discretionary annual group performance share bonus

Generous employer pension contribution up to 15%

Private medical health cover

Access to share schemes

28 days holiday entitlement plus bank holidays

Qualifications

• Experience in a marketing analytics or performance analytics role.
• Understanding of digital attribution techniques.
• Proficiency in tools such as Google Analytics and SQL.

Responsibilities

• Support the development of attribution models.
• Analyse campaign performance across digital and CRM channels.
• Translate data into clear insights and recommendations.

Skills

Experience in marketing analytics

Understanding of digital attribution techniques

Proficiency in Google Analytics (GA4)

Data & Querying knowledge (Python, R, SQL)

Strong analytical skills

Ability to communicate insights

Attention to detail

Education

Relevant degree in Marketing or Data Analytics

Tools

Google Analytics (GA4)

Adobe Analytics

Power BI

Tableau

SQL

Job description

A leading financial services group is looking for a Digital Analytics Assistant Manager to join their Marketing Effectiveness team. This role focuses on transforming complex digital data into actionable insights to guide marketing decisions. Ideally, candidates should have experience in marketing analytics, proficiency in tools like Google Analytics and SQL, and a passion for storytelling through data. The position supports a hybrid working model, offering flexibility to the employee. Ambitious candidates will find this a rewarding opportunity for career growth.