Digital Demand Data Products Senior Lead

Mars, Incorporated; City of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading consumer goods company in the UK seeks a Data Product Strategy & Ownership professional to define and manage their data strategy, ensuring alignment across marketing and technology teams. This role involves governance, stakeholder engagement, and continuous improvement of data capabilities, requiring expertise in data strategy and stakeholder management.

Qualifications

• Experience in defining data strategies and roadmaps.
• Knowledge of data governance, quality, and compliance standards.
• Ability to engage with stakeholders across business and technology.

Responsibilities

• Define and own the Data Strategy, roadmap, and initiatives.
• Lead the development and rollout of data taxonomy and governance.
• Collaborate with regional teams to embed data products into workflows.
• Act as a bridge between business and technology for data solutions.
• Monitor usage and adoption of data products for continuous improvement.

Job description

Job Description:

Data Product Strategy & Ownership

• Define and own the Data Strategy, roadmap, and initiatives that enable Digital Demand Transformation (e.g., Data Spine, taxonomy, content/data governance, reporting frameworks).
• Translate transformation needs into clear data product requirements across omni-channel strategy development, consumer journey mapping, Paid, Earned, Shared and Owned (PESO) Media and Content, CRM, commerce, and performance measurement.
• Ensure the data strategy supports both foundational enablement and advanced practices like personalisation and near-time attribution.

Governance & Taxonomy

• Lead the development and rollout of data taxonomy, standards, and governance models to ensure consistency and interoperability across platforms.
• Establish processes to maintain data quality, accuracy, compliance, and integrity across global and regional teams.
• Partner with Legal, Compliance, and IT to ensure responsible data use and alignment with privacy regulations.

Activation & Enablement

• Collaborate with regional marketing and sales teams to embed data products into ways of working, ensuring they can be activated to drive PESO performance, commerce growth, and consumer engagement.
• Partner with capability leads (Content, Channel, CRM, Consumer Care) to ensure data is powering optimisation and decision‑making.
• Ensure data products are scalable, user‑friendly, and meet the needs of both business and technical stakeholders.

Stakeholder Engagement & Delivery

• Act as the bridge between business and technology, working closely with Digital Technologies, Finance, and external partners (e.g. Publicis, tech providers) to deliver fit‑for‑purpose data solutions.
• Prioritise requests, manage trade‑offs, and communicate product roadmaps and progress transparently to stakeholders.
• Drive benefits realisation by linking data initiatives to measurable outcomes (e.g., campaign effectiveness, consumer journey optimisation, ROI).

Continuous Improvement

• Monitor usage and adoption of data products, incorporating feedback into the roadmap for continuous improvement.
• Stay ahead of emerging data technologies, tools, and practices to ensure Mars’ Digital Demand data capabilities remain industry‑leading.