CX Specialist (CRM)

StrategiQ Group Ltd.; City of London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading marketing agency in the UK is seeking a Senior CRM Executive to join their Customer Experience team. The role focuses on enhancing customer engagement through effective CRM campaigns, utilizing platforms like Mailchimp and Klaviyo. The ideal candidate should have 3-5 years of CRM experience and a passion for leveraging data to optimize performance. This position offers a chance to contribute to innovative marketing strategies and improve clients' customer journeys.

Qualifications

• Demonstrated experience in CRM-focused roles for 3-5 years.
• Ability to audit and optimize CRM platforms effectively.
• Skilled in end-to-end campaign management including design and delivery.

Responsibilities

• Deliver innovative ideas and best practices to enhance client outcomes.
• Manage and update client content plans regularly.
• Evaluate and enhance CRM campaign performance based on data analysis.
• Identify new customer segment opportunities through data.
• Support Client Directors/Managers with reporting on project impacts.
• Ensure high-quality work aligned with budgetary constraints.
• Explore and develop new CRM channels in line with departmental strategy.

Skills

Passion for CRM and lifecycle marketing

3-5 years in CRM focused roles

Platform experience with Mailchimp, Klaviyo, Dotdigital

Campaign design & management

Job description

Senior CRM Executive at StrategiQ

As a Senior CRM Executive within our Customer Experience team you’ll have a focus on CRM and help influence the way customers engage with brands. You’ll support the design, planning, execution and optimisation of CRM campaigns and customer journeys that increase engagement, retention and long-term customer value.

You’ll be a committed learner, bringing high levels of curiosity and attention to detail to help you grow your understanding of CRM platforms, data, automation and developments in the industry and thinking about the opportunities they might bring. With support from those around you, you’ll be putting new ideas into practice, improving performance of our work for clients and growing your skills as you do.

Qualifications

• Passion for CRM and lifecycle marketing, and enjoy exploring how data, tech and creativity combine to shape customer behaviour.
• 3-5 years in CRM focused roles either in‑house or within an agency.
• Platform experience with skills to audit and optimise within platforms including Mailchimp, Klaviyo and Dotdigital.
• Campaign design & management, owning end‑to‑end design, management, production, delivery and analysis of all BAU campaigns (email & SMS). This means everything from the initial brief to content, targeting, data selection, campaign deployment and reporting.

Responsibilities

• Hands‑on delivery; drawing on the data and bringing original thinking, innovative ideas, best practice and results to clients.
• Managing client content plans, ensuring they are up to date and content aligns with the client’s strategy.
• Evaluating and improving the performance of CRM campaigns for your clients, proactively making recommendations and adjusting our approach to deliver high performance.
• Identifying opportunities through analysis of data, for example opportunities to target new customer segments.
• Reporting on your work and supporting Client Directors or Client Managers to demonstrate the impact of our work.
• Delivering high‑quality work that meets agreed budgets.
• Identifying opportunities with new CRM channels, testing and developing our approach aligned to the department strategy.

StrategiQ is the Brand x Performance agency. We combine the art of brand storytelling with the science of marketing performance to create New Future Value™. We are a team of award‑winning, value‑creation specialists, spanning every brand and marketing discipline.

Find out more at StrategiQ Careers - https://strategiq.co/culture/careers