Customer Relationship Manager

Barchester Healthcare Homes Limited; Winchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading care home provider in Winchester is seeking a Customer Relationship Manager to enhance occupancy through strategic sales and marketing initiatives. The role involves managing enquiries, networking within the community, and supporting marketing activities. Ideal candidates will possess proven sales experience, analytical skills on CRM systems, and excellent communication abilities. If you’re motivated and seeking career progression, this organization offers a rewarding environment.

Benefits

Competitive salary

Commission structure

Retail and leisure discounts

Wellbeing support

Qualifications

• Proven sales and marketing experience, ideally in healthcare.
• Ability to analyse data using Salesforce or similar CRM.
• Full UK driving licence is required.

Responsibilities

• Manage enquiries to achieve occupancy targets.
• Network within the local community to raise home profile.
• Support local marketing activities to drive conversion.
• Engage with residents to understand their experiences.
• Generate leads and identify local marketing opportunities.

Skills

Sales experience

Interpersonal qualities

Self-motivated

Confident user of Microsoft Office

Ability to analyse data on CRM

Job description

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community.

Barchester is an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care.

REWARDS PACKAGE

• Attritive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

RESPONSIBILITIES

• Managing enquiries to improve the conversion rates and achieve occupancy targets
• Excellent communication skills.
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

NEED TO HAVE

• Have proven sales and marketing experience preferably in healthcare but not essential
• Have the ability to analyse data on Salesforce or similar CRM application
• Be self‑motivated and target driven
• Have interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)
• Full UK driving licence.

NEED TO DO

• Represent Barchester and our state of the art home in a friendly and professional manner.
• Responsible for all sales activity for the home.
• Talking to potential new residents over the phone, and providing informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements.
• Respond to sales enquiries.
• Actively generate leads and identify local marketing opportunities.
• Maintain a contacts database.

Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.