Customer Relationship Manager

Barchester Healthcare Homes Limited; Ferndown; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading care home provider in the UK seeks a Customer Relationship Manager to enhance occupancy through effective sales strategies and community networking. Responsibilities include managing enquiries, supporting marketing efforts, and engaging with potential residents. The ideal candidate should have a proven background in sales and marketing, with experience in healthcare being an asset. This role offers a competitive salary and additional perks, fostering a supportive work environment.

Benefits

Attractive salary with commission

Retail and leisure discounts

Wellbeing support

Opportunities for development

Qualifications

• Proven sales and marketing experience in healthcare preferred, but not essential.
• Ability to analyze data on Salesforce or similar CRM applications.
• Full UK driving license required.

Responsibilities

• Manage enquiries to improve conversion rates and achieve occupancy targets.
• Network within the local community to generate enquiries.
• Support marketing activities to increase occupancy.
• Represent the care home professionally during tours.

Skills

Sales and marketing experience

Data analysis using Salesforce or CRM

Self-motivated and target driven

Interpersonal skills

Microsoft Office skills (Excel/PowerPoint)

Job description

Barchester is recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community.

Barchester is an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care.

REWARDS PACKAGE

• Attritive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

RESPONSIBILITIES

• Managing enquiries to improve the conversion rates and achieve occupancy targets
• Excellent communication skills
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

NEED TO HAVE

• Have proven sales and marketing experience preferably in healthcare but not essential
• Have the ability to analyse data on Salesforce or similar CRM application
• Be self‑motivated and target driven
• Have interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)
• Full UK driving licence

NEED TO DO

• Represent Barchester and our state of the art home in a friendly and professional manner
• Responsible for all sales activity for the home
• Talking to potential new residents over the phone, and providing informative and welcoming tours of the home
• Engage with residents and relatives to understand their experience and requirements
• Respond to sales enquiries
• Actively generate leads and identify local marketing opportunities
• Maintain a contacts database

Barchester is dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.