Customer Data Strategy Manager – Hybrid Forward Role

Zip Hustle; Liverpool; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading omni-channel retailer in Liverpool is seeking a Customer Data Strategy Manager to oversee CRM data processes and drive a customer-centric approach. This role requires at least 5 years of CRM experience and strong leadership capabilities. You will work collaboratively to implement effective segmentation and improve data-driven strategies that enhance customer engagement and drive growth. A market-comparable salary is offered along with a hybrid working model.

Benefits

Very competitive salary

Qualifications

• 5 years of CRM experience, including platform solutions and plan development.
• Proven ability to engage digitally and deliver effective presentations.
• Experience in line management and developing leadership capabilities.

Responsibilities

• Ensure effective delivery of CRM activity focusing on customer centricity.
• Manage customer segmentation for CRM campaigns.
• Collaborate with teams to prioritize strategic developments.
• Lead CRM data development plans for improved performance.

Skills

Leadership qualities

CRM experience

Agile approach

Team collaboration

Effective presentation

Education

Relevant academic background

Job description

Customer Data Strategy Manager

• Location: Liverpool
• Hybrid (3 days in the office and 2 remote preferred)
• Very competitive salary

Forward role are working with a market leading UK and International omni-channel retailer trading in store, online and offering a “click and collet” service. Their range includes Women’s, Men’s and Children’s clothing, homeware and furniture.

This well-known brand was established over 30 years ago and now have over 200 UK stores and over 25 international stores as well as an online channel growing at a huge rate. They are delivering year on year growth and their customer base is in the millions!

They are looking to recruit a Customer Data Strategy Manager to manage the data processes of CRM Campaigns and support a data driven approach to their contact plan across the mix.

Key Responsibilities

• Ensure the effective delivery and progress of CRM activity to drive a customer centric approach.
• Manage a customer first approach that brings data driven benefits to CRM activity.
• Implement the customer strategy, with appropriate customer segmentation across the mix.
• Ensure the data of the CRM Contact Plan is set to enable comms to specific customer segments.
• Cultivate a results-based approach with clear views on performance of activity.
• Develop effective platform-based implementations of segmentation and content.
• Set up the execution of segmentation in the contact plan.
• Work with the Campaign Execs and CRM Manager to establish strong segmentation and targeting.
• Demonstrate ongoing improvements in data sets to drive relevance and associated revenue.
• Support the Senior Marketing Execs to implement, assess and improve activity.
• Lead the commercial and process elements of the CRM Data Development plans.
• Manage the data provider for cadence of improvements, cost control and activity delivery.
• Collaborate across the team to agree the priorities for strategic developments.
• Operate in a return on time and investment basis and lead the teams to changes that deliver against strategic objectives and cost / resource / return requirements.
• Work with the team to enable great activity execution and ongoing progress.
• Advance the work of the Senior Marketing Execs with activity insight and data impact.
• Promote the refinement of activity delivery to ensure targeting and personalisation cut through.
• Lead the implementation of data changes that bring increased customer focus, targeting and content.

About You

• Leadership qualities and the ability to elevate from the day to day function enabling a team to strategically progress.
• Line management experience, proven strategies to deploy leadership capabilities.
• A team worker with a positive approach to agile demands, able to galvanise co-workers and deliver development.
• A clear progress leader able to prioritise, simplify and implement step wise change that delivers benefit.
• Proven ability in delivering messaging in an engaging, effective presentation leveraging digital aspects appropriately.
• 5 years of CRM experience including platform solutions and plan development, and an appropriate academic background.