CRM & Segmentation Strategist: Data-Driven Growth & Targeting

ACORD Solutions Group; Wakefield; On-site; GBP 63,000 - 75,000; Full time

Job summary

A leading analytics firm is seeking a CRM & Segmentation Analyst to drive data-informed market strategies and enhance customer engagement. This role will focus on market segmentation and customer targeting, leveraging CRM data analysis to identify and pursue new business opportunities. Ideal candidates will have over 3 years of experience in CRM analytics, Salesforce proficiency, and strong analytical skills. Join a dynamic team committed to transforming how clients achieve business growth in diverse markets.

Benefits

Health insurance

Retirement savings plans

Flexible spending accounts

Qualifications

• 3+ years of success in a business or CRM analytics role.
• Experience with Salesforce and analytics tools is required.
• Strong analytical skills and strategic thinking abilities.

Responsibilities

• Communicate insights backed by data to the team.
• Define target market subsets for winning business.
• Deliver win/loss analysis with Business Development.
• Identify revenue opportunities within existing client base.
• Support CRM campaigns with defined audience operation.
• Analyze campaign results with the Marketing team.
• Align target markets with Solutions team's goals.
• Collaborate with Technology team on analytics.

Skills

Segmentation analysis

Salesforce expertise

Python

SQL

Analytical thinking

Interpersonal effectiveness

Tools

Salesforce

Python

SQL

HTML

CSS

Job description

A leading analytics firm is seeking a CRM & Segmentation Analyst to drive data-informed market strategies and enhance customer engagement. This role will focus on market segmentation and customer targeting, leveraging CRM data analysis to identify and pursue new business opportunities. Ideal candidates will have over 3 years of experience in CRM analytics, Salesforce proficiency, and strong analytical skills. Join a dynamic team committed to transforming how clients achieve business growth in diverse markets.