CRM and Acquisition Manager

Enfant Prodige; Barnsley; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A leading retail organization in the United Kingdom is seeking a CRM & Acquisition Manager who will drive member engagement and loyalty through strategic CRM initiatives. In this hybrid role, you will manage the entire CRM lifecycle, develop acquisition strategies, and analyze performance metrics to enhance engagement. Ideal candidates will have strong experience in CRM marketing, a creative mindset balanced with data-driven insights, and proficiency in CRM platforms like Salesforce and Elmasrys. Join a team dedicated to making a positive impact in communities and reducing waste.

Benefits

Free membership to Company Shop

Contributory pension scheme

Life assurance benefit

Qualifications

• Proven experience in CRM and acquisition marketing.
• Strong understanding of segmentation, automation and personalisation strategies.
• Excellent communication and project-management skills.

Responsibilities

• Develop and deliver CRM and acquisition strategies to grow member base.
• Manage the full CRM lifecycle, including segmentation and customer journeys.
• Analyse campaign performance and share actionable insights.

Skills

CRM and acquisition marketing experience

Data analysis skills

CRM platform proficiency

Tools

Salesforce

Elmasrys

Job description

We are looking for a CRM & Acquisition Manager to shape how we connect with, engage, and grow our membership base, strengthening relationships and driving loyalty at every stage of the journey.

Location: Hybrid role based at our recently refurbished, state-of-the-art Head Office in Tankersley (S75 3DH)

Salary: £45-£50k depending on experience

Hours: Full-time, 40 hours per week (flexible)

About Us

Company Shop Group (CSG), part of Biffa, is the UK’s largest commercial redistributor of surplus food and household products. We work with many of the nation’s biggest retailers, manufacturers, food service operators and logistics providers to unlock value from surplus stock that might otherwise go to waste. Through our Company Shop stores and our award‑winning social enterprise, Community Shop, we not only redistribute surplus, but we also empower people, strengthen communities, and reduce environmental impact. We are proud to be a good business doing good. We also know that different ideas, perspectives and backgrounds fuel innovation, which is why we actively champion diversity and inclusion across everything we do.

Role Overview

As CRM & Acquisition Manager, you will own the strategy and delivery of how we communicate with our members, from their first interaction to long‑term loyalty. This is a hands‑on, strategic, and highly collaborative role that blends data‑driven decision‑making with creative thinking. You will lead CRM and acquisition activity across multiple channels, creating journeys that drive recruitment, engagement, retention and frequency, all while championing the CSG brand and mission.

What You’ll Do

• Develop and deliver CRM and acquisition strategies to grow and retain our member base.
• Manage the full CRM lifecycle, including segmentation, automation, personalisation and customer journeys.
• Plan, build and optimise campaigns across email, SMS and other communication channels.
• Ensure all messaging aligns with brand identity and content plans, creating a seamless and consistent member experience.
• Analyse campaign performance and share clear, actionable insights to improve engagement and conversion.
• Maximise our CRM platform capabilities, identifying opportunities for innovation and improved usability.
• Collaborate closely with Digital, Creative and Member Services teams to deliver integrated, impactful campaigns.

What Success Looks Like

• Grow member acquisition and activation.
• Improve engagement: higher open rates, click‑throughs and conversions.
• Reduce churn and increase frequency of repeat visits.

Requirements

What You Bring

• Proven experience in CRM and acquisition marketing.
• Strong understanding of segmentation, automation and personalisation strategies.
• Hands‑on experience with CRM platforms such as Elmasrys, Salesforce or similar.
• An analytical mindset with the ability to turn data into meaningful insights.
• Excellent communication and project‑management skills.
• High attention to detail and a commitment to producing high‑quality, brand‑aligned communications.
• A balance of creativity and data‑driven thinking, with a passion for building strong member relationships.

Benefits

• Free membership to Company Shop for you and 10 nominees.
• Contributory pension scheme.
• Annual Flu Injections, High Street and Leisure discounts and on‑site parking.
• Subsidised staff canteen, free tea & coffee, and free fruit Friday.
• Employee Assistance Programme grocery aid.
• Eligible for Costco membership, Cycle 2 Work and UK fuel card discounts.
• Life assurance benefit.
• Be part of a business with real purpose, reducing waste, supporting communities and delivering positive impact.
• Work in a collaborative, supportive and fast‑paced environment where your work makes a tangible difference.
• Shape the future of member engagement and customer experience across the Group.
• Grow your career in a team that values creativity, innovation, data, and inclusion.

How To Apply

If you’re passionate about CRM, member experience and purpose‑led retail, we’d love to hear from you. We welcome applications from everyone and value different perspectives. If you’re excited about the role but don’t meet every requirement, we still encourage you to apply – you could be exactly what we’re looking for.