Content Strategist, Office of the President

ServiceNow; Staines-upon-Thames; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A leading technology company in the UK is looking for a skilled Content Strategist to shape high-quality messaging for the EMEA President. This role emphasizes executive communications, storytelling, and collaboration with various teams to ensure consistent and motivational content across sales channels. The ideal candidate will possess strong writing abilities and a strategic mindset, with a focus on creating impactful narratives that align with business objectives and sales priorities. High attention to detail and experience with senior executives are essential.

Qualifications

• Proven experience in content strategy, executive communications, speechwriting, or strategic storytelling.
• Strong ability to translate complex business priorities into clear narratives.
• Exceptional writing and editing skills, with experience drafting executive communications.
• Demonstrated capability to write in a consistent executive voice.
• Experience working closely with Communications, Marketing, and Business Operations teams.
• Strong understanding of sales organizations and field communications.

Responsibilities

• Produce high-quality content for external and sales-facing communications.
• Own first drafts of speeches, newsletters, and talking points.
• Create motivational messaging for EMEA sales teams.
• Identify and recommend speaking engagements for the EMEA President.
• Manage content workflows and deadlines for executive communications.

Skills

Content strategy

Executive communications

Speechwriting

Strategic storytelling

Project management

Writing and editing

Sales communications

Cross-functional collaboration

Job description

Content Strategist, Office of the President

• Full-time
• Employee Type: Regular
• Region: EMEA - Europe, Middle East and Africa
• Work Persona: Flexible

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

The Office of the President drives the narrative of EMEA President and strengthens her voice across customers, partners, and the sales community.

AsContentStrategist, you produce high-quality content, shape clear storylines, and bring consistency across the EMEA President's external and sales-facing communications.

You work with the executive Content Manager, who owns the narrative and voice of the EMEA president, partnering closely with EMEA Communications. You focus on drafting, structuring, and operational delivery, with a path to take full ownership of projects as you build your experience in the business.

What you get to do in this role:

Content creation and storytelling

• Own first drafts ofspeeches, scripts, newsletters, and talking points, delivered with consistency and in line with the voice of the EMEA President.
• Turn business priorities and data into simple narrativesfor ongoing use, refreshing quarterly.
• Maintainmessage maps and reusable assets.

Sales community and field communications

• Produceregularnewsletter drafts and field communication packsto support consistent and motivationalconnectionsacross EMEA sales teams.
• AlignOffice of the President Communications with global, regional and EMEA communications calendars, working across multiple cross-functional teams.
• PartnerwithCommunications,Sales, Marketing,Enablement,Business Ops and Field Leadership for content inputs,validationand approvals for sales communications content.

Event and speaking engagement support

• Identify,vetand recommend relevant speaking engagements for EMEA President, based on ongoing narrative themes.
• Manage briefing document creation and editing for EMEA President’s key speaking opportunities
• Collaboratewith cross-functional teams tomanage EMEA President event participation,logistics, ancillaryactivityand speech themes, as well ascollecting data for relevant storytelling.

Executive presence and external voice

• Partner withexec content manageron developing creative and thought leadership drivenLinkedIncontent,aligned toEMEA President’sbrand andnarrativethemes.
• Monitorinternal and external trends and news to understand the industry anddeveloptimelycontent.
• Maintainthesocial mediacontent calendarfor EMEA President with a forward looking and strategic lens.

Operational excellence

• Own deadlines, version control, and content workflowsin alignment with the exec content manager.
• Regularly review and updatecontent library.
• Represent the Office of the President across the business with strong collaboration
• Ensure input alignment before escalation toexec content manager.

To be successful in this role you have:

Proven experience in content strategy, executive communications, speechwriting, or strategic storytelling, ideally supporting senior leaders or executives.

Strong ability to translate complex business priorities, data, and strategy into clear, compelling narratives for diverse audiences.

Exceptional writing and editing skills, with experience drafting speeches, scripts, talking points, newsletters, and executive communications.

Demonstrated capability to write in a consistent executive voice, adapting tone for external, sales‑facing, and internal audiences.

Experience working closely with Communications, Sales, Marketing, Enablement, and Business Operations teams in a matrixed environment.

Strong understanding of sales organizations and field communications, with the ability to create motivational, aligned messaging.

Experience supporting executive speaking engagements, including briefing documents, event messaging, and visual content development.

Ability to identify and shape thought leadership and executive social content, particularly for LinkedIn and external platforms.

Strong project management and operational discipline, including ownership of deadlines, version control, and content workflows.

Comfort managing multiple stakeholders, balancing inputs, and driving alignment without direct authority.

High attention to detail and ability to maintain message maps, reusable assets, and content libraries.

Strong business acumen with the ability to quickly learn the organization, priorities, and regional dynamics (EMEA experience a plus).

Proactive mindset with the ability to anticipate needs, spot narrative opportunities, and operate with discretion and professionalism.

Experience working in fast‑paced, high‑visibility environments with senior executive exposure.

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third‑party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.