Consumer PR Manager

ao.com; Bolton; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading e-commerce firm in Bolton is seeking a Consumer PR Manager to lead their in-house communications function. The role involves crafting attention-grabbing campaigns and building strong media relationships to enhance visibility and brand awareness. Ideal candidates will have experience in a fast-paced PR environment, exceptional storytelling skills, and a creative mindset. This position offers a collaborative workplace focused on impactful storytelling and cultural moments while providing a competitive set of benefits.

Benefits

25 days holidays plus bank holidays

5% pension contribution

Discounted gym membership

Enhanced family leave

Free on-site parking

Qualifications

• Experience in a fast-paced PR environment.
• Currently in-house or at Account Manager level.
• Proven track record of securing national coverage.
• Strong writing skills and eye for news.

Responsibilities

• Own media presence by building relationships with press and influencers.
• Drive AO.com's consumer PR strategy for measurable results.
• Collaborate with content marketing and SEO teams.
• Write and distribute press releases and pitch stories.

Skills

Media contacts and selling-in skills

Creative thinking

Storytelling skills

SEO understanding

Job description

Consumer PR Manager

Location: Bolton

Are you ready to make headlines? As our Consumer PR Manager, you’ll lead a small, talented team within our busy in-house communications function, shaping how millions of people see our brand. From attention-grabbing campaigns to authentic storytelling, you’ll be working closely with the head of communications to activate the consumer PR strategy - delivering column inches, building brand love, and creating content that gets talked about across multiple channels with a focus on national and online media.

This is your chance to work in a fast-paced, creative environment where ideas matter and results count. If you love turning stories into headlines and campaigns into cultural moments, this role is for you.

Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we we’re together!

What You’ll Do

• Own our media presence: Build and nurture relationships with national press, consumer titles, online media, and influencers - keeping AO front and centre of mind.
• Lead with creativity: Drive forward AO.com’s consumer PR strategy, driving measurable results and brand awareness.
• Tell stories that matter: Find and share AO’s news, from exciting product launches, brand sponsorships, partnerships, to our famous customer service, across earned and owned channels.
• Collaborate for impact: Work closely with content marketing and SEO teams to create engaging content and influencer strategies that boost visibility and rankings.
• Spot opportunities: Partner with AO’s trade and buying teams to uncover stories, promote key products, and amplify new categories.
• Activate campaigns: Manage PR elements of trade marketing and brand initiatives from concept to evaluation, aligning with the wider marketing plan.
• Create compelling content: Write and distribute press releases, pitch stories, and deliver standout coverage, media events and press visits.
• Stay ahead: Monitor media daily, identify opportunities, commission research, and keep up with trends to ensure AO stays relevant and talked about.
• Manage resources: Oversee PR budgets, agency relationships, and campaign reporting to demonstrate impact.

A Few Things About You

• Experience in a fast‑paced PR environment (in‑house or agency).
• Currently in‑house or at Account Manager level in an agency, with experience managing a team.
• Bring exceptional media contacts and selling‑in skills, with a proven track record of securing national coverage.
• Have a creative streak and fresh ideas for lifestyle campaigns that grab attention.
• Are a natural storyteller with strong writing skills and an eye for what makes news.
• Understand SEO and content marketing and how PR can amplify both.

A Bit About Us

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly - and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.

Benefits

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we’ll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre‑sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on‑site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!

To apply, please upload your CV.

We believe the people we employ should reflect the diversity of our customer base; that way, we can communicate in a way that recognises all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations.

Thank you for completing your application for the position of Consumer PR Manager.