Commercial Marketing Manager

Latin Routes Limited; Kingston upon Thames; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading travel firm in the UK is seeking an experienced Commercial and Marketing Manager to guide its marketing strategy and product functions. This hybrid role involves hands-on leadership, data-driven insights, and collaboration with a passionate team to enhance brand visibility and drive revenue growth. The ideal candidate has a strong background in the travel industry, excellent communication skills, and experience in managing teams. Competitive salary and benefits are offered.

Benefits

Competitive salary

Generous company discount for personal trips

Flexible working arrangements

Qualifications

• Proven experience in commercial, product, or marketing management within the travel industry.
• Hands-on marketing experience across digital and offline channels.
• Strong analytical skills to interpret data and make decisions.
• Experience leading and developing teams.

Responsibilities

• Execute marketing and product strategies aligned with company goals.
• Manage marketing budget for efficient allocation and strong ROI.
• Plan and deliver multi-channel marketing activity for customer acquisition.
• Track and report on campaign and product performance.

Skills

Commercial management experience

Hands-on marketing experience

Excellent communication skills

Analytical skills

Negotiation skills

Team leadership experience

Job description

1 day ago Be among the first 25 applicants

We are very excited to present this new role, it's perfect for an ambitious leader looking to steer an experienced team to new heights utilising their commercial marketing experience.

As a Commercial and Marketing Manager, you’ll play hands‑on role to support and lead the commercial strategy across marketing and product functions. Reporting directly to the Director, this position is responsible for executing commercial and marketing plans to build brand visibility, revenue growth, customer acquisition and retention. This role brings together practical execution, data‑driven insight, and leadership to achieve commercial success.

Key Commercial Responsibilities

Strategic Ownership

• Execute marketing and product strategies aligned with company goals.
• Support the product portfolio performance, ensuring profitability & market relevance across all product lines.
• Assist in forecasting and managing revenue targets across marketing and product lines.
• Manage the marketing budget to ensure efficient allocation and strong ROI.
• Identify and support delivery of new or expanded revenue opportunities.
• Present key performance data to the Senior Management Team (SMT), including lead volumes and campaign metrics, to support strategic decision‑making and business planning ensuring marketing activity is delivered on time, within budget, and with clear ROI.

Brand and Market Positioning

• Plan and deliver multi‑channel marketing activity to drive customer acquisition, conversion, and loyalty.
• Oversee paid media, SEO, email, organic social, partnerships, and offline marketing.
• Create and manage PR initiatives including media relations, press releases, and press trips.
• Contribute to pricing strategies and revenue models for products and campaigns.
• Monitor competitor activity and market trends to inform commercial strategy.

Partnerships & External Relations

• Build and manage Coop Partnership strategies with tourist boards, cruise lines, and other strategic partners.
• Support commercial negotiations with suppliers and external partners.
• Manage agencies and retainer partners to ensure commercial value and alignment.

Performance & Data‑Driven Decision Making

• Use customer and campaign data to refine messaging, product positioning, and performance.
• Track and report on campaign and product performance, optimising strategies based on insights.
• Conduct strategic marketing and product analysis to guide commercial decisions.
• Lead, mentor, and support a small cross‑functional team across the marketing and product departments.
• Set clear objectives, provide support, and promote a culture of creativity, innovation, and commercial focus.
• Align team objectives with business goals and ensure high performance across all commercial functions.

About You

You’re the perfect fit if you:

• Proven experience in a commercial, product, or marketing management role within the travel industry.
• Hands‑on marketing experience across digital and offline channels, with a focus on performance and ROI.
• Excellent communication and negotiation skills, with confidence in representing the business externally.
• Experience leading and developing small teams.
• Strong analytical skills, with the ability to interpret data and make commercially sound decisions.
• Understanding of product development, contracting, and supplier negotiation.
• Bring experience or a strong understanding of the Latin American tourism sector.
• Have excellent communication skills and enjoy collaborating across departments.

About Us

Latin Routes is no ordinary tour operator. What began in a small office above a pizza shop has grown into one of the UK’s leading and award‑winning specialists in travel to Latin America. Today, we’re proud to create Truly Individual Holidays tailored to each client. Our passionate team of Travel Specialists use their first‑hand knowledge and love of Latin America to design unforgettable journeys and help every traveller plan the trip of a lifetime.

The Details

The role is offered on a hybrid basis, working from the office in Kingston Upon Thames on Tuesdays and Thursdays. This enables the team to be together for collaboration and support; there is a bright and vibrant atmosphere in our office and the team regularly socialises both at company events and informally. For the other days you are welcome to choose whether you work from the office or at home, currently the majority of the team choose to work from home on those days.

The hours are 38.75 per week, predominantly Monday‑Friday. Shifts during the week will be 9 am – 5:30 pm, with 45 minutes for lunch. There may be the occasional requirement to flex the working times in order to manage workload or responses from overseas partners. In return you will receive a competitive basic salary and employees will also receive holiday and a generous company discount for personal trips.

Our Vision & Mission

‘To be recognised as the best in what we do, by all those involved – our customers, our employees, and our partners’.

We understand that true success comes from nurturing the people and environments behind the business, as well as those in front of it. It's for this reason that we have clear company values that underpin everything that we do as a business, and how we act as an employer. Each of our five core values has its own team, made up of employees from across the company, and led by an appointed Value Ambassador. These teams are responsible for ensuring their value is consistently upheld and interwoven into everything we do: through actions, activities, policies and other efforts, which are regularly monitored, changed and adapted according to our ever‑evolving needs.