Campaign Marketing & Comms Officer - Volunteer
Join a national campaign to support inclusive hiring! Help with social media, PR, and events to share stories, tools, and films that give people with convictions a fair chance in the workplace.
What Difference Will You Make?
- Help break down barriers for people who deserve a second chance.
- Influence employers at scale.
- Support a campaign with national reach and credible partners.
- Directly help create real employment opportunities.
- Strengthen communities and reduce reoffending.
- Amplify powerful, authentic stories.
- Build your own skills while contributing to social justice.
What Are We Looking For?
- Passion for social impact and promoting fair employment.
- Strong written and verbal communication skills; confident creating engaging content for social media, blogs, newsletters, and press.
- Organised, reliable, and able to manage multiple tasks.
- Collaborative team player with an eye for detail and a proactive mindset.
- Comfortable handling sensitive topics with empathy.
Experience
- Comms, PR, or marketing experience, including social media, event promotion, or media outreach.
- Content creation skills: copywriting, graphics, or video editing.
- Familiarity with digital platforms, CMS, or analytics tools.
Key Responsibilities
- Communications & PR Tasks
- Media Research & Outreach
- Compile targeted media lists (national, regional, trade press, HR, business, social impact, justice reform).
- Draft press releases to coincide with film launches, regional screenings, or partnership milestones.
- Pitch stories to journalists highlighting the employer benefits of second‑chance hiring.
- Draft op‑eds or thought‑leadership pieces for CIPD Trust, IJP, and supportive employer spokespeople.
- Social Media Strategy & Execution
- Create a social calendar for campaign milestones (film releases, screening dates, toolkit drops).
- Draft engaging posts for LinkedIn, X/Twitter, Instagram, and Facebook.
- Source or create visual assets (short clips, graphics, quote cards).
- Monitor engagement, respond to comments (where appropriate), and flag meaningful interactions.
- Identify relevant hashtags, influencers and supportive campaigns to align with.
- Content Development
- Draft blog posts, case studies and employer stories for IJP/CIPD Trust websites.
- Interview employers who already hire former prisoners and produce compelling written case studies.
- Turn longer written reports into accessible summaries or shareable graphics.
- Help refine messaging to ensure it’s evidence‑based, destigmatising and employer‑centric.
- Newsletter & Email Communication
- Draft email updates for partners, supporters, and participating employers.
- Build segmented mailing lists (e.g. HR professionals, diversity & inclusion leads, business networks).
- Create templates for event invitations, announcements, and post‑event follow‑ups.