Buyer Engagement Manager, Money20/20

Money2020 LLC; City of London; On-site; GBP 45,000 - 55,000; Full time

Job summary

A leading financial events company in London is seeking a Buyer Engagement Manager to enhance relationships with senior stakeholders in the fintech community. In this role, you will lead attendee recruitment and manage 1-to-1 meetings at Money20/20 conferences. The ideal candidate should have 2-3 years of event sales experience and proficiency in CRM tools. Flexible work arrangements are available with competitive benefits.

Benefits

25 days annual leave plus birthday leave

Career development training and mentoring

Flexible personal benefits

Company funded private medical cover

ShareMatch scheme for employees

Qualifications

• 2-3 years event sales experience is a must.
• Track record of securing hosted buyer meetings and VIP memberships.
• Ability to manage multiple tasks and meet deadlines.

Responsibilities

• Identify and recruit high-profile attendees from target verticals.
• Oversee planning and execution of 1-to-1 buyer meetings.
• Serve as primary contact for buyers throughout the entire process.

Skills

Event sales experience

Excellent communication skills

Relationship building

Proficiency in Google Suite

CRM tools experience

Tools

Salesforce

Job description

About Informa Festivals

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world’s most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival‑led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa’s international reach, we’re shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor’s Best Places to Work 2025 UK list.

Job Description

This role is based in our 5 Howick Place office.

Money20/20 is the world’s leading premium content, sales, and networking platform for the global money ecosystem. We provide in‑depth analytics, inspirational speakers, and unparalleled networking opportunities to help our customers stay ahead in the rapidly evolving financial technology landscape.

We are seeking an organized, proactive, and professional Buyer Engagement Manager to join our dynamic team in support of the Sm∆rtMeet program by Money20/20. This role is crucial in fostering relationships with senior‑level stakeholders within the finance and banking community, with a primary focus on our buyer event programs at Money20/20 conferences.

Visit us.money2020.com/experience/smartmeet to learn more about Sm∆rtMeet.

Key Responsibilities

Buyer Recruitment

• Identify and recruit high‑profile attendees from target verticals and job roles within fintech to meet audience and buyer goals.
• Conduct strategic outreach campaigns via email, phone, and SMS to secure buyer commitments.
• Review and qualify inbound buyer applications.

1‑to‑1 Meeting Management

• Oversee the planning and execution of 1‑to‑1 buyer meetings during the conference.
• Utilize meeting management software to schedule and track buyer‑seller appointments.
• Ensure high meeting fulfillment rates and resolve any scheduling conflicts.

Attendee Experience

• Serve as the primary contact for buyers throughout the entire process.
• Monitor and promptly respond to attendee inquiries and requests.
• Proactively triage any issues or questions to ensure a seamless experience for participants.

Data Management and Analysis

• Oversee the registration platform, ensuring clean data and timely approvals.
• Analyze data for key outreach and follow‑up opportunities during meeting fulfillment.
• Work closely with sales, marketing, and leadership teams to provide insights and improve program effectiveness.

Program Performance

• Track and report on key performance indicators, including registration goals, number of participating companies, and meeting fulfillment rates.
• Identify areas for improvement and implement strategies to enhance the hosted buyer program.

Qualifications

• 2‑3 years event sales experience is a must.
• Proven success in event sales, including securing hosted buyer meetings, VIP memberships, and recruiting for roundtable discussions.
• Strong background in achieving and exceeding sales targets and attendee objectives in a fast‑paced events environment.
• Excellent communication skills, with the ability to engage and influence senior‑level executives.
• Proactive, dynamic, and adaptable to shifting priorities and market conditions.
• Skilled in building and maintaining strong relationships with high‑level clients and stakeholders.
• Ability to effectively manage multiple tasks, prioritize responsibilities, and meet deadlines under pressure.
• Prior experience in the events industry, specifically within sales or account management (preferred).
• Proficiency in Google Suite, MS Office, and CRM tools (Salesforce experience is a plus).
• Strong organizational skills with a keen attention to detail for managing client accounts and event logistics.

Additional Information

We believe that great things happen when people connect face‑to‑face. That's why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say LifeAt.Informa.com

Benefits

• Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Industries

• Events Services

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

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