Brand Marketing Executive

Holtzbrinck Publishing Group; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading book publishing company in Greater London is seeking an experienced Brand Marketing Executive to implement dynamic marketing campaigns for renowned children's authors. This full-time role offers a competitive salary starting from £30,000 and includes a range of benefits such as generous annual leave and discounted medical insurance. The successful candidate will have a deep passion for children's literature and the ability to engage effectively with audiences, ensuring brand success through innovative marketing strategies.

Benefits

28 days’ annual leave increasing with years of service

Discounted private medical insurance

Enhanced family pay and leave

Flexible working hours

2 Volunteer Days per year

75% off all company books

Season ticket loan/advance

Cycle to work scheme

Discounts on shopping and gym memberships

Daily free breakfast and monthly company lunch

Qualifications

• Proven track record of executing marketing campaigns, start to finish, including social media marketing.
• Experience in publishing and/or marketing products or content to a children’s and family audience.
• Highly organized with the ability to effectively manage multiple priorities and meet deadlines.
• A highly effective communicator with strong interpersonal skills.
• An audience-first mindset, acting as the voice of the audience within the business.
• Ability to write and brief effective creative copy.
• Track record of working effectively as part of a team.
• Passion for children’s books and marketing to a family audience.
• Demonstrated interest in exploring new technologies to enhance marketing effectiveness.
• Experience working with relevant systems and tools.

Responsibilities

• Implement effective, audience-first brand marketing campaigns to drive sales.
• Ensure brand campaigns meet deadlines and budgets.
• Maintain communication with external stakeholders to maximize ROI.
• Commit to high-quality design and messaging across all communications.
• Advocate for consumer insight and reader awareness.
• Plan and schedule social media content.
• Attend meetings and represent the business professionally.

Skills

Campaign execution

Industry knowledge

Time management

Communication & integrity

Audience focus

Copywriting

Community

Commitment

Curiosity & innovation

Systems

Tools

MS Office

Adobe Creative Cloud

Google Workspace

Canva

Biblio

Job description

Pan Macmillan UK is one of the largest general book publishers in the UK, with imprints including Macmillan, Mantle, Pan, Picador, Boxtree, Sidgwick & Jackson, Bello, Tor, Kingfisher, Macmillan Children's Books, Two Hoots, Bluebird, Campbell Books, Macmillan New Writing and Macmillan Digital Audio. Pan Macmillan is part of Macmillan Publishers International Limited.

Administration

Professionals

We are seeking a proactive and enthusiastic individual to join our team as a Brand Marketing Executive, playing a pivotal role in driving awareness, excitement and engagement amongst family audiences. You will work closely with the Senior Brand Marketing Manager to plan and execute strategic and dynamic marketing campaigns for leading children’s authors and brands including Julia Donaldson, Axel Scheffler, Sylvanian Families and Campbell Books.

Your team:

Macmillan Children’s Books (MCB) are a division of Pan Macmillan and are one of the UK’s best-known children's publishers. We publish bestselling, inclusive and entertaining books for children of all ages. Our award-winning communications team bring deep consumer knowledge and expertise to the publishing process right from book acquisition through to delivery, working strategically and creatively with our editorial, design and sales colleagues to ensure MCB’s books reach and engage as many children and young people and their families as possible. From pre-schoolers to YA fandoms, our books and their audiences are wide-ranging and multi-faceted, and our brand strategies and campaigns, which feature events, digital and print advertising, PR, schools activity and social media, target not only readers, but the teachers, librarians, parents and caregivers that influence them.

Your role:

As the Brand Marketing Executive you will implement insight-driven brand marketing campaigns for leading children’s brands including Sylvanian Families, Alice in Wonderland and Julia Donaldson, amongst others, increasing audience awareness and engagement of these brands and driving profitable long-term sales. You will take an audience-first approach to marketing, implementing a variety of creative and strategic campaign activations to reach readers, families and gatekeepers where they are.

Your key responsibilities:

• Alongside the Senior Brand Marketing Manager and Head of Marketing, implement effective, audience-first brand marketing campaigns to drive sales of media, classic and publishing brands.
• Ensure brand campaigns and marketing activations hit deadlines and meet budgets, making sure all proposed and completed spend is accurately and promptly tracked and that all proposed overspends are highlighted and signed off in advance.
• Maintain regular communication and work collaboratively with external stakeholders, brand owners and licensees to engage audiences and maximize ROI.
• Have a commitment to high-quality design and messaging across all communications to include presentations, pitches, advertising copy and creative, internal templates etc., operating within brand-specific guidelines where necessary.
• To be an advocate for consumer insight and reader awareness around the business as part of the communications team.
• Plan, create and schedule social media content across a range of platforms.
• Attend licensee and partner meetings as required and represent the business professionally and confidently.

Essential experience, abilities and knowledge you’ll need to succeed:

• Campaign execution: Proven track record of executing marketing campaigns, start to finish, including social media marketing.
• Industry knowledge: Experience in publishing and/or marketing products or content to a children’s and family audience.
• Time management: Highly organized with the ability to effectively manage multiple priorities and meet deadlines.
• Communication & integrity: A highly effective communicator with strong interpersonal skills to build long-lasting, trusting relationships with internal and external stakeholders, external contacts and, above all, authors and illustrators.
• Audience focus: An audience-first mindset, acting as the voice of the audience within the business.
• Copywriting: Ability to write and brief effective creative copy.
• Community: Track record of working effectively as part of a team.
• Commitment: Passion for children’s books and marketing to a family audience.
• Curiosity & innovation: Demonstrated interest in and ability to explore new technologies (e.g., AI and automation tools) to drive significant time savings and enhance the effectiveness of marketing campaigns.
• Systems: Experience working with systems and tools such as MS Office, Adobe Creative Cloud, Google Workspace, Canva and Biblio.

What you’ll get in return:

In return we can offer you a range of great projects, a supportive and collaborative working environment as well as a competitive salary and benefits package.

Salary starting from: £30,000

Closing Date: 21 December 2025

Some of the benefits we offer:

• 28 days’ annual leave increasing with years of service + bank holidays
• Discounted private medical insurance
• Enhanced family pay and leave
• Flexible working hours and summer hours (early finish on a Friday during summer months)
• 2 Volunteer Days per year
• 75% off all Pan Macmillan books and regular staff book sales (highly reduced rates)
• Season ticket loan/advance
• Cycle to work scheme
• Discounts on shopping and gym memberships; Christmas club savings
• Daily free breakfast and monthly company lunch

This is a full time, permanent role, and will be based in our offices in Farringdon, London, with some flexibility to work from home each week.

All applicants must be able to demonstrate the right to live and work in the UK in order to be considered for this role.

At Pan Macmillan, we are highly committed to promoting diversity, equity and inclusion (DEI) at every level of our organisation. We welcome applications from all individuals, including any age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. Our efforts to promote DEI are ongoing, and we continually strive to learn and improve our policies and practices. You can read our full Diversity & Inclusion Pledge here:https://www.panmacmillan.com/about/diversity-and-inclusion

We want to ensure that all candidates are supported throughout the recruitment process, if you have any reasonable adjustments or accessibility requirements please contact Kayelle Danyluk (Head of Talent Acquisition) at [e-mail]

Please note that all personal information which we process in connection with your application will be treated in accordance with our Recruitment Privacy Notice available here: https://panmacmillan.com/recruitment-privacy-notice . Please read our Recruitment Privacy Notice before submitting your application.

We are looking forward to your speculative application.