Brand and Marketing Manager

TravelStaytion & Expedia Group; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading travel company in London is seeking a Mid-Senior level Marketing professional to oversee brand and marketing operations. The role involves managing the branding, developing comprehensive marketing strategies, and enhancing digital presence. Candidates should have a bachelor's in marketing and at least 3 years of senior experience, preferably in the travel industry. Competitive remuneration and a performance-based bonus are offered.

Benefits

Competitive Remuneration Package

Performance Based Annual Bonus

Private Insurance

Work Life Balance initiatives

Qualifications

• Minimum of 3 years professional experience in senior Marketing positions.
• Experience within the travel industry is a strong plus.
• Excellent communication and presentation skills.

Responsibilities

• Lead branding initiatives and ensure brand consistency.
• Develop and implement marketing communications roadmap.
• Establish and manage the digital marketing strategy.

Skills

Market research techniques

Data analysis

Creativity

Communication skills

Time-management

Education

Bachelor's degree in marketing or related field

Tools

MS Office

CRM Administration (HubSpot, Mailchimp)

Google Analytics

Job description

About the Company

At TravelStaytion we are refining the vacation rental industry. Our mission is to transform properties into five-star vacation home rentals, elevating serviced stays for the discerning traveler while offering at the same time game changing technology. We represent and work together with a curated selection of 130,000+ properties in over 700 destinations across the globe delivering exceptional travel experiences to property owners and their guests.

With our HQ in London, and offices in Athens, Greece, and with more than 13 years of continuous operation, we are proud to be an equal opportunity workplace that seeks to recruit, develop, and retain the most talented people from a variety of backgrounds, perspectives, and skills. We offer a work experience unlike any other, creating opportunities for training, development, recognition and most importantly, a place where you can really pursue your passions in a fast-moving environment.

Duties and Responsibilities

Focus: Define and guide Travelstaytion’s brand identity in alignment with strategic objectives and rebranding milestones.

• Lead the development and refinement of Travelstaytion’s brand framework and positioning across global markets.
• Ensure consistent application of brand tone, visual identity, and messaging that reflects the company’s values and premium service offerings.
• Oversee updates to brand guidelines and alignment with external creative stakeholders.
• Manage the creation of brand-aligned communications such as media kits, press releases, and executive presentations.
• Collaborate with executive leadership to align brand messaging with corporate direction and audience expectations.
• Monitor market trends and competitor activity to provide strategic input on brand evolution.
• Drive strategic branding initiatives during rebranding phases, including content redevelopment and rollout strategies across channels.

Marketing Operations

Focus: Direct the execution of comprehensive marketing plans and optimize partner engagement initiatives.

• Develop and implement the annual marketing communications roadmap, encompassing objectives, budget planning, and KPIs.
• Maintain and execute a structured marketing and events calendar covering activations with Supply & Demand partners.
• Oversee the delivery of high-quality promotional materials—presentations, brochures, and brand assets—via coordinated efforts with external vendors.
• Collaborate cross-functionally to ensure flawless execution of marketing events and partnership-driven campaigns.
• Standardize promotional efforts across regions to uphold brand consistency and quality.
• Manage external marketing agencies, ensuring alignment with branding goals and operational targets.
• Administer reporting procedures for Marketing & PR activities, including analysis of impact and stakeholder communications.
• Track departmental KPIs and deliver data-informed updates to the leadership team.

Digital Marketing Focus

Focus: Oversee the digital ecosystem to enhance brand visibility, audience engagement, and return on investment.

• Establish and manage the company’s integrated digital marketing strategy across web, email, social media, and performance channels.
• Design and execute social media plans focused on expanding Travelstaytion’s digital footprint and customer interaction.
• Supervise the creation of engaging, brand-consistent content, including blogs, videos, and multimedia communications.
• Ensure continuous optimization of Travelstaytion’s public digital presence, including website updates and search visibility.
• Set measurable digital campaign objectives and monitor outcomes across all touchpoints.
• Analyze and respond to audience feedback, guiding team response strategies and messaging approaches.
• Direct internal and external teams responsible for social media execution, ensuring editorial alignment and timely delivery.
• Manage updates during rebranding phases to reflect refreshed brand direction across digital channels.

Requirements

• Bachelor's degree in marketing or related field from a well established university in the UK or abroad
• A minimum of 3 years professional experience in senior Marketing positions
• Experience within the travel industry will be considered a strong plus
• Solid understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Ability to communicate and influence effectively in mid and senior level management
• Proficient in MS Office and CRM Administration (e.g. HubSpot, Mailchimp)
• Strong analytical, communication, time-management, and creativity skills
• Ability to read and analyse Web analytics (Google Analytics, Social Media Statistics)
• Excellent communication and presentation skills; comfortable as a public speaker
• Strong organisational and time-management abilities
• Competitive Remuneration Package
• Performance Based Annual Bonus
• Private Insurance
• Work Life Balance initiatives

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Travel Arrangements