B2B Marketing Manager

Co-op Live; Manchester; On-site; GBP 29,000 - 35,000; Full time

Job summary

A leading entertainment venue in Manchester is seeking a B2B Marketing Manager to drive strategic marketing initiatives focusing on B2B and B2C audiences. This role requires proven experience in marketing, excellent project management skills, and a commercial mindset. The ideal candidate will enhance brand awareness and revenue through comprehensive marketing strategies while collaborating across departments. This position offers a salary of up to £35,000 along with various benefits.

Benefits

Life Assurance 4 x basic salary

WeCare Employee Assistance Programme

Enhanced family friendly benefits

Team social events

Qualifications

• Proven experience in a fast-paced in-house marketing role.
• Strong understanding of market trends and customer behaviour.
• Experience in entertainment, hospitality, or event venues.

Responsibilities

• Drive strategic marketing initiatives for B2C and B2B audiences.
• Develop and execute comprehensive marketing strategies.
• Collaborate across departments to enhance brand awareness.

Skills

Stakeholder management

Project management

Digital marketing

Commercial mindset

Data-driven decision making

Job description

Join to apply for the B2B Marketing Manager role at Co‑op Live.

This range is provided by Co‑op Live. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

We connect with up to 23,500 fans per show, Co‑op Live continues to attract world‑class talent and events, drawing comparisons to and surpassing the world’s greatest live entertainment venues in show programming, sound, fan experience, premium hospitality, food and beverage, and more. The UK’s largest live entertainment arena is driven by a dedicated team of music and live event lovers, passionate about offering every visitor, fan, artist, and partner an unrivalled experience, before, during and after every event, as well as giving back to our local community and our planet. Partnership is at our heart, with Co‑op Live excelling through meaningful alliances with the likes of naming rights partner Co‑op, united by a joint vision to be the very best. The first venue in the UK for owners and operators Oak View Group (OVG), Co‑op Live spearheads expansion into Europe and rest of world, a jewel in the crown of a globally renowned portfolio.

We are on the lookout for a B2B Marketing Manager! This is a unique and exciting opportunity to join the marketing team at Co‑op Live, the UK’s largest arena. You'll drive strategic marketing initiatives for both B2C and B2B audiences, focusing on fans, partners and members to support commercial objectives.

Reporting to the Head of Marketing, the B2B Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that drive revenue, enhance brand awareness and improve fan experience and sentiment.

This role requires a strategic thinker with a strong understanding of market trends, customer behaviour, and competitive dynamics. The ideal candidate will have a proven track record in commercial marketing, excellent stakeholder management skills and the ability to collaborate effectively across departments.

At Co‑op Live, we’re all about pushing boundaries. You'll have the opportunity to be part of something bigger — shaping the future of live entertainment while working alongside some of the world’s biggest artists and most recognisable global brands.

Please note this role involves working evenings and weekends to support the events calendar.

What Co‑op Live will give to you!

Alongside the benefit of working with an team of talented people, we want to help you get the best out of your work and have a work life balance.

• Provide you with development opportunities and regular one to ones
• Set you up to succeed in your role
• Your wellbeing is at the forefront of our minds, we understand the importance of balancing work and personal commitments
• This is a onsite role, it’s really important we work together to mobilise the biggest music and live entertainment arena in the UK

Salary: Up to £35,000 + Benefits

• Life Assurance 4 x basic salary
• WeCare Employee Assistance Programme to support you and your family
• Enhanced family friendly benefits
• Team social events

We're looking for proven experience in a fast‑paced in‑house marketing role, ideally within entertainment, hospitality, sport, or destination venues. You will have a strong commercial mindset and a track record of delivering marketing activity that drives revenue along with a good understanding of brand.

As a B2B Marketing Manager, you will have excellent project management skills with the ability to coordinate multiple stakeholders and deliver end‑to‑end campaigns. We are looking for confidence when it comes to collaborating with creative and content. If you have a strong understanding of digital channels and campaign reporting, with the ability to make data‑driven decisions, we'd love to hear from you!

Our Inclusion Commitments

Our venue is for the fans, the artists, everyone! Attracting a diverse workforce which reflects our local community is what will make our venue the best music venue in the UK!

We understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. We are committed to creating a great place to work amplifying voices from all different backgrounds. There is something for everyone at Co‑op Live, come and get involved.

If you do require any additional support or reasonable adjustments to support your application, please let us know and we will work with you to ensure you have everything you need. We will consider applications from all candidates who are able to demonstrate the required skills necessary to fulfil the role.

We recognise the importance of safeguarding, dependent on role you may be required to undertake a Disclosure and Barring Service Check, details of which will be shared with you at interview.

If successful in your application, you will be required to provide eligibility to work evidence in line with the ‘Eligibility to Work in the UK’ requirements.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Management

Industries

Events Services, Marketing Services, and Entertainment Providers