Area Business Manager

GBUK Group; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading medical device company is seeking an experienced Area Business Manager for their Vascular Division in the North West territory of the UK. The successful candidate will manage NHS hospital accounts, develop strategic relationships and achieve sales targets. A minimum of 5 years in commercial sales is required, preferably in medical devices or NHS-facing roles. This position values long-term relationships and aims for impactful patient care. Ideal candidates should reside within the territory, preferably in Manchester or Liverpool.

Benefits

Values-led organisation

Career development opportunities

Focus on patient care and innovation

Qualifications

• Minimum 5 years of commercial sales experience, ideally within medical devices.
• Strong understanding of NHS procurement and decision-making processes.
• Must have a valid UK driving licence and access to a car.

Responsibilities

• Manage and grow NHS hospital accounts in the North West territory.
• Achieve sales targets and develop opportunities in NHS accounts.
• Build relationships with key decision-makers and influencers.

Skills

Commercial sales experience

Understanding of NHS structures

Relationship-building

Communication skills

Self-motivated and organised

Job description

Territory: North West (must live in territory – ideal location Manchester or Liverpool)

Field-based | NHS-focused medical devices

GBUK Group is a rapidly growing medical device organisation, recognised as a top 20 NHS supplier, with a strong reputation for quality, innovation, and partnership working.

We are now looking for an experienced Area Business Manager to join our Vascular Division, covering the North West territory. Candidates must live within the territory, with Manchester or Liverpool being the ideal locations.

The role

You will be responsible for managing and growing a portfolio of NHS hospital accounts, selling GBUK’s vascular product range and working closely with clinical and procurement stakeholders across the hospital.

This is a true territory management role where success comes from:

• Building strong, long-term relationships
• Understanding clinical pathways and decision-making
• Developing and executing a clear account and product strategy

Key responsibilities

• Achieve and exceed sales targets across the territory
• Identify and develop opportunities within existing and new NHS accounts
• Build relationships with key decision-makers, influencers, and KOLs
• Lead the sales process from product introduction and evaluation through to contract negotiation
• Analyse market and competitor activity to inform territory strategy
• Maintain accurate CRM activity, forecasting, and reporting
• Represent GBUK professionally at customer meetings, events, and internal forums

About you

• Proven commercial sales experience (minimum 5 years), ideally within medical devices or NHS-facing healthcare sales
• Strong understanding of NHS structures, procurement, and decision-making
• Excellent relationship-building and communication skills
• Self-motivated, organised, and results-driven
• Comfortable managing a large territory and working autonomously
• Full UK driving licence and access to a car
• Must live within the territory (Manchester or Liverpool preferred)

Why GBUK Group?

• A values-led organisation with a strong internal culture
• Over 90% of leadership roles filled through internal promotion
• A business that genuinely prioritises patient care, innovation, and doing the right thing
• Opportunity to build a long-term career, not just hit short-term numbers

If you’re an experienced sales professional looking to join a growing, respected medical device company where relationships and outcomes matter, we’d love to hear from you.