Analytics and Reporting Manager

Publicis Groupe; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global marketing and communications firm seeks an experienced Analytics Manager to lead analytics initiatives and drive data strategy. This role requires deep technical expertise in data management, strong communication skills, and the ability to present complex analytics clearly. The role offers significant autonomy and interaction with clients to optimize data-driven solutions. The firm provides a hybrid work environment, great benefits, and a culture of support for its employees.

Benefits

WORK YOUR WORLD opportunity

REFLECTION DAYS

HELP@HAND BENEFITS

FAMILY FRIENDLY POLICIES

FLEXIBLE WORKING

GREAT LOCAL DISCOUNTS

Qualifications

• Experience in data and analytics, ideally within a media agency or publisher.
• Hands-on expertise with mainstream BI and data visualization tools.
• Advanced Excel skills and intermediate SQL knowledge.

Responsibilities

• Lead analytics initiatives and data strategy for clients.
• Translate complex analytics into clear recommendations.
• Deliver monthly media investment reports and oversee data management.

Skills

Data analytics

Technical communication

Project management

Client engagement

Statistical analysis

Data visualization

Tools

Google Ads

Adobe Analytics

SQL

Python

Excel

Job description

Overview

The Magnum Ice Cream Company (TMICC) is the largest ice cream company in the world, TMICC brings over 160 years of heritage and expertise, underpinned by a clear strategy focused on sustainable growth and improved productivity. Its portfolio is exceptionally well positioned, with iconic global brands, leading capabilities and world-class innovation at its core. TMICC is building a winning culture, making it a dynamic, ambitious and strategically exciting client to work with.

Responsibilities

We are seeking a dynamic Analytics Manager to lead client-facing analytics initiatives, drive data strategy, and deliver actionable insights. The ideal candidate will possess deep technical expertise in data management and reporting platforms, alongside the ability to communicate complex analytics to clients and stakeholders.

Key Responsibilities

• Support analytics and reporting lead on client conversations, translating complex analytics into clear, actionable recommendations.
• Serve as the secondary point of contact for all analytics, reporting, and data visualisation queries alongside the analytics and reporting lead
• Together with data andPresent findings to both technical and non-technical audiences, ensuring clarity and impact.
• Collaborate with clients and internal teams to identify opportunities, build proposals, and develop business cases.

Reporting & Data Management

• Delivering monthly and global media investment reports on TMICC marketing investment
• Involvement in reporting on Data Governance and taxonomy compliance
• To be the ‘Go-to’ resource on any data, analytics, visualisation issues for the TMICC client and Zenith team.
• Develop and optimise dashboards to visualise media investment, campaign performance, and marketing KPIs.
• Build and maintain data pipelines, ensuring data integrity, accuracy, and accessibility.
• Oversee central and global client reporting requirements, supporting local markets as needed.
• Audit data streams and ensure alignment with activation platforms and business goals.

Advanced Analytics & Insights

• Conduct sophisticated analyses using statistical methods to provide data-driven solutions and recommendations.
• Identify trends, patterns, and optimisation levers to drive business growth and improve KPIs.
• Develop measurement frameworks and test methodologies (A/B, multivariate) to evaluate and optimise digital marketing campaigns.
• Blend data from multiple sources to create compelling, data-driven narratives and playbooks.

Qualifications

Requirements

Essential

• Experience in data and analytics, ideally within a media agency or publisher
• Hands-on expertise with mainstream BI and data visualisation tools
• Advanced Excel skills
• Intermediate SQL and working knowledge of Python or R for automation tasks
• Experience with digital media campaign data, programmatic buying, and platforms such as Google Ads, Meta, DV360, SA360, CM360, GA4.
• Strong understanding of data governance, taxonomy compliance, and reporting standards.
• Proven ability to manage multiple projects simultaneously with a structured approach.
• Excellent communication skills, able to present complex analytics to varied audiences.
• Experience in managing internal and external stakeholders.

Desirable

• Familiarity with modern data stack (Funnel, FiveTran, Adverity; Databricks, GBQ, Snowflake).
• Exposure to project management methodologies and tools (Jira, etc.).
• Experience with web analytics tools (Adobe Analytics, GA4, etc.).
• Advanced analytics experience (regression, clustering, CLTV, correlations).
• Cultural awareness, analytical skills, and relentless curiosity.

This role is highly autonomous and suited to someone who thrives on both technical depth and client engagement, with the ability to drive change and deliver excellence in analytics.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and IncomeProtectionPlanswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAGs (Employee Action Groups).

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