Affiliate Operational Strategy Manager - TikTok Shop EU

Tiktok; City of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading social media platform is seeking an Affiliate Operational Strategy Manager based in the City of London. This role focuses on data-driven strategies to enhance creator partnerships and operational efficiencies. Candidates must have 3-5 years of experience in a relevant field, strong analytical skills, and high proficiency in Mandarin. Join us to drive innovations in a dynamic environment.

Qualifications

• 3-5 years of working experience in management consulting or big tech strategy group.
• Deep insights on content/e-commerce business model.
• High oral proficiency in Mandarin required.

Responsibilities

• Conduct in-depth analysis of affiliate and creator data.
• Lead high-impact special projects with cross-functional teams.
• Monitor competitor landscape to identify growth opportunities.

Skills

Data analysis

Strategic recommendations

Project collaboration

Market analysis

Proficiency in Mandarin

Job description

Affiliate Operational Strategy Manager - TikTok Shop EU

About the Team: The creator acquisition and incubation team in TikTok's primary objective is to mass attract and onboard creators and incubate them to certain levels through scaling means.

Responsibilities:

• Conduct in-depth analysis of affiliate and creator data to identify trends, opportunities, and actionable insights.


• Provide strategic recommendations by addressing key "where-to-play" and "how-to-win" questions, and design development roadmaps with clear milestones, performance targets, and resource plans.


• Perform both routine and ad‑hoc analyses to support business decisions — including merchandise tiering, creator matchmaking funnel optimisation, and other core growth drivers.


• Lead and deliver high-impact special projects, collaborating closely with cross-functional teams (e.g., Product, Algorithm, GNE) to ensure alignment and measurable outcomes.


• Monitor competitor landscape and identify growth opportunities to inform and shape operational strategies.

Qualifications:

• 3‑5 years of working experience in management consulting or big tech strategy group.


• Strong ambition and curiosity driven.


• Enjoy and thrive working in a 0 to 1 environment.


• Deep insights on content / e‑commerce business model, able to drive insights and growth opportunities quickly based on solid data analysis.


• High oral proficiency in Mandarin required for working with internal teams, partners, and clients to ensure alignment, to facilitate smooth project execution, and support business growth.

About TikTok: TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us: Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion: TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Business Development and Sales

Industries: Technology, Information and Internet