Account Executive / Senior Account Executive

The Relationship Ltd; Birmingham; On-site; GBP 25,000 - 29,000; Full time

Job summary

A leading communication agency in Birmingham is seeking a dynamic Social Media & Content Manager to spearhead social media activities for a diverse client portfolio. The ideal candidate should have over two years of agency experience, capable of developing engaging and strategic social media campaigns, managing content production, and fostering client relationships effectively. This role operates in a hybrid model, requiring three days in the Birmingham office and offers opportunities for professional growth in a fast-paced environment.

Benefits

Hybrid work model

Professional development opportunities

Dynamic team environment

Qualifications

• Experience working in a fast-paced agency environment.
• Strong understanding of hospitality and experience sectors.
• Detail-oriented with excellent time management skills.

Responsibilities

• Develop and execute multi-platform social media strategies.
• Manage daily social activity across various channels.
• Monitor and report on performance metrics.

Skills

Social media strategy development

Content production oversight

Client relationship management

Trend spotting

Education

2+ years experience in social media

Tools

Later

Meta Suite

Canva

CapCut

Job description

We’re looking for a dynamic Social Media & Content Manager to lead and manage social media activity across a portfolio of our brilliant clients. You’ll be responsible for developing strategic, insight-led social plans, managing day-to-day social activity, overseeing content production, and facilitating on-brand content shoots that bring client stories to life.

This is a fast-paced, client-facing role that would suit someone with agency experience, a passion for storytelling, and love of the hospitality and experience-led space.

Key Responsibilities:

• Develop and execute multi-platform social media strategies for a range of clients in hospitality, travel, and experience-led sectors
• Manage daily social activity across channels including Instagram, TikTok, Facebook, X, and LinkedIn
• Oversee content calendars, ensuring content is timely, on-brand, and aligned with wider PR and marketing goals
• Plan and facilitate content shoots, working with creatives, venues, and clients to ensure high-quality production
• Manage budgets related to social media and content production, ensuring cost-effective and impactful output
• Work with clients and internal teams to brief, plan, and produce content (including copywriting, UGC, video, and visual assets)
• Spot trends and insights, turning them into creative opportunities for clients
• Monitor and report on performance metrics, adapting strategies to optimise impact
• Be a creative lead on UGC (user-generated content), with the ability to plan, direct, and sometimes create short-form content yourself
• Build and maintain strong relationships with clients, becoming a trusted advisor on all things social
• Stay ahead of emerging platforms, tools, and trends relevant to our sector

About you:

• 2+ years experience in a social media role, ideally within a fast-paced agency environment
• Strong understanding of the hospitality, F&B, and experience-led spaces; you know what great looks like and how to make it happen
• Proven track record of creating and executing engaging, high-performing content strategies
• Confident managing multiple accounts and projects simultaneously
• Experience with UGC campaigns, short-form video, and platform-specific trends (especially TikTok and Instagram Reels)
• Comfortable managing budgets and making strategic decisions about content spend
• Experience planning and coordinating content shoots (including pre-production, on-the-day direction, and post-production)
• Great communicator, both internally and with clients
• Detail-oriented with excellent time management and organisational skills
• Comfortable using scheduling, analytics, and content tools (e.g. Later, Meta Suite, Canva, CapCut, etc.)

The finer details:

• We have offices in Birmingham and London but are predominantly based in Birmingham; we service clients all over the UK
• This role is hybrid; 3 days in our Jewellery Quarter, Birmingham, office and 2 days WFH per week
• This role involves some domestic travel and out of hours working on occasion

Account Executive / Senior Account Executive

£25–£29k (dependent on experience)

We’re looking for an ambitious and energetic Account Executive / Senior Account Executive to join our team and get stuck into our awesome portfolio of clients.

Day-to-day responsibilities of the successful candidate:

• Supporting the team and working across an awesome portfolio of accounts in the hospitality, travel, and experience-led sectors
• Building, updating, and managing media and social influencer databases
• Media outreach and selling in stories to regional and national journalists, adapting content to suit a variety of mediums including broadcast interviews and long-form features
• Pitching content ideas and experiences to social media influencers, providing briefs, and organising and managing influencer visits
• Writing for a variety of platforms and environments
• Supporting with event management, and building and managing guestlists
• Creative idea and concept generation for stunts, activations and events
• Keeping up to date with the news agenda, particularly across our clients’ sectors
• Keeping abreast of social media trends, emerging social platforms and media titles including print, online and broadcast
• Compiling press drop lists, sourcing and packaging gifts
• Client management: attending meetings, compilation of minutes, delivery of reports
• Media monitoring, measuring success of campaigns and reporting

The successful candidate will have:

• A genuine interest and passion for the hospitality sector
• An excellent grasp of the media landscape and understanding of social media platforms; TikTok, Instagram, Facebook, LinkedIn etc.
• Amazing people skills, a positive and proactive mindset and a ‘can-do’ attitude
• Two or more years of experience working in a busy agency environment and on clients from relevant sectors
• High levels of communication – presentation, verbal and written skills and a flair for creativity

The finer details:

• We have offices in Birmingham and London but are predominantly based in Birmingham; we service clients all over the UK
• This role involves some domestic travel and out of hours working on occasion

£30–£35k (dependent on experience)

We are looking for an enthusiastic and dynamic Account Manager / Senior Account Manager to join our team to work on some exciting new client wins.

As an Account Manager at The Relationship you will:

• Have approx 3 years’ experience working in a fast paced agency environment. Please note, agency experience is essential for this role.
• Understand the hospitality, travel and experience sectors, its consumers and how to influence them on and offline
• Be a strong writer able to draft and edit compelling press releases, media pitches and blogs.
• Have an excellent understanding of how the media works and how to pitch effectively, and a strong network of journalists, bloggers and digital influencers to activate
• Have strong client management skills and feel confident managing up to directors, while managing and training up junior members of the team.
• Be a creative thinker able to develop unique ideas, story angles, events and partnership opportunities
• Have a love for pitching stories and finding unique angles for feature and influencer placements
• Be an agile multi-tasker able to work in a fast-paced environment and juggle multiple projects

Your main responsibilities will include:

• Day-to-day client management and campaign execution
• Managing and developing junior members of the team
• Nurturing and expanding relationships with journalists and influencers across multiple sectors on a daily basis via email, phone and face to face pitches
• Proactive, creative media outreach, pitching and story placement
• Development of PR plans, contributing to strategy and creative direction
• Managing client meetings and conference calls and acting as the main contact for day-to-day queries on the account
• Drafting and editing compelling press releases, pitches, editorial and blog content

The finer details:

• We have offices in Birmingham and London but are predominantly based in Birmingham; we service clients all over the UK
• This role involves some domestic travel and out of hours working on occasion

We’ve got a packed summer ahead and we’re looking for a bright, curious mind to join us for the ride.

If you’re passionate about PR and have a genuine love for food, drink, travel, and hospitality, this is your chance to dive into real agency life. From July to September, you’ll be working alongside our team on exciting, live campaigns for some of the biggest names in the industry.

You will learn:

• As part of the team, you won’t be on the sidelines, you’ll be writing engaging content, helping shape creative campaigns, supporting events, and turning great ideas into stories that grab headlines. It’s hands‑on, fast‑paced, and full of learning.

You’ll come away with:

• Real-world experience on client projects
• A portfolio of work that makes your CV shine
• Insight into agency life and the PR industry
• Connections that could kickstart your career

And who knows? If it’s a great fit, this could be just the beginning.

Sound like your kind of summer? We’d love to hear from you.

Find your spark in the world of PR and communications.

At The Relationship, chemistry is at the heart of everything we do; it’s the secret ingredient behind our standout campaigns, bold ideas, and brilliant results.

What is the Chemistry Graduate Scheme?

• This is your opportunity to dip your toe into the exciting world of PR and communications while you’re still studying. The Chemistry Graduate Scheme is designed for students who want to explore whether agency life is right for them – and whether they’ve got what it takes to thrive in one of the most dynamic industries out there.
• It’s not just an internship. It’s the start of something more – a chance to see if we’re ready to be in a relationship.

How does it work?

• You’ll join us part‑time (1–2 days a week) during your final year, so you can balance gaining real‑world experience alongside your studies.
• From day one, you’ll be part of the team – contributing to live projects and working with big‑name brands in the hospitality, travel, food and drink sectors. You’ll get hands‑on experience writing content, brainstorming creative campaigns, supporting on events, and shaping stories that make headlines.
• By the time you graduate, you’ll have a solid grounding in agency life, a portfolio of real work, and the kind of experience that makes your CV stand out.
• And if the chemistry is there – if it’s a great fit for both of us – this could be just the beginning. You may be offered a full‑time role with us after graduation, kickstarting your career in PR with The Relationship.

Do we have chemistry?

We’re on the lookout for final‑year students who are:

• Strong writers with a flair for storytelling
• Creative thinkers with an eye for compelling content
• Social media savvy and digitally fluent
• Team players who thrive in a collaborative environment
• Curious, enthusiastic, and passionate about PR
• Genuinely interested in food, drink, hospitality and travel

If that sounds like you, we’d love to hear from you. Apply now and see if we’re the right match.

***Please note: entry into the scheme doesn’t guarantee a full‑time role – but if the fit is right, we’d love nothing more than to make it official.