Account Executive - Benelux

AnaVation LLC; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading edtech company is seeking a Growth Account Executive to develop client strategies across Belgium, the Netherlands, and Luxembourg. This role involves engaging with educational institutions, creating value propositions, and ensuring client success using Instructure’s solutions. Ideal candidates should have sales experience in education and proficiency in Dutch and English, alongside strong strategic sales skills. The company offers competitive benefits and a hybrid work culture.

Benefits

Competitive compensation

Flexible schedules

Generous time off

Comprehensive wellness programs

Annual learning stipends

Employee recognition program

Qualifications

• Proven sales experience is required with a focus on education.
• Ability to conduct comprehensive needs analysis and craft compelling proposals.
• Understanding of educational strategy and VLE/LMS sales processes is a plus.

Responsibilities

• Develop client strategies for institutions in the BeNeLux region.
• Engage and understand educational strategies of clients.
• Create compelling value propositions to ensure client success.
• Support customer adoption through strategic sales engagements.

Skills

Dutch language proficiency

English language proficiency

Excellent business writing skills

Strategic sales acumen

Education

Bachelor’s Degree

4+ years of proven sales experience

Tools

Enterprise level software sales

SaaS sales

Job description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.

And that's where you come in:

As part of market leading growth, we are looking for a high performing individual contributor to focus specifically on partnering with our existing clients who are using Canvas LMS and the wider Instructure Learning Platform across the Netherlands, Belgium and Luxembourg. This is a role that will require frequent travel for on-sites and events (30%), as well as a strategic mindset. As a Growth Account Executive, you will be responsible for the long term, sustainable success of institutions using our solutions across the BeNeLux region (Research Universities or Hogescholen along with MBO), ensuring all aspects of the business are healthy.

What you will be doing

• Lead the development of Instructure’s client strategy for Institutions in the BeNeLux region (Belgium, Netherlands and Luxembourg). Manage numerous accounts strategically.
• Engage with institutions to understand their educational strategy, keep close to emerging trends and develop innovative approaches to ensure our clients are successful using Instructure’s solutions.
• Create & articulate compelling value propositions around Instructure solutions and services.
• Support customer adoption through well-developed sales engagements and successful go-to-market strategy to achieve outcomes that drive educational value.
• Secure long term and business terms with enterprise customers by selling the value and return on investment of our platform.
• Provide informative input back to other team functions, particularly Product and Customer Experience.
• Demonstrate superb pipeline management and hygiene, providing regular forecast updates across short, medium and long term goals.
• Consistently achieve and surpass established quotas within the specified time frame.
• Foster strong internal relationships with colleagues, whilst contributing to our entrepreneurial growth culture.
• Attend industry and key events; Establishing yourself as a thought leader for innovation in the Education sector.

Here’s what you will need to know/have

• Dutch and English language proficiency is a must, alongside excellent business written skills.
• Additional language highly desirable (French preferred).
• Bachelor’s Degree and/or minimum of 4 + years of proven sales experience.
• Ability to conduct comprehensive needs analysis and craft compelling proposals that effectively communicate the value of our offering and align with the specific needs of the client.
• Understanding educational strategy and the process involving selling a VLE/LMS is a plus.
• Preferred to have experience working in education with a pedagogical background.
• Experience selling enterprise level software, SaaS sales and services.
• Preferred to have experience selling into education.
• Ability to do detailed needs analysis, proposal development and tender completion.
• Preferred to have experience managing public tender procurement.
• Strategic and consultative sales acumen, enabling you to think critically, proactively identify opportunities and offer tailored solutions to drive revenue growth.

Get in on all the awesome at Instructure

• We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
• Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles.
• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
• Comprehensive wellness programs and mental health support.
• Annual learning and development stipends to support your growth.
• The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations.
• Motivosity employee recognition program.
• A culture rooted in inclusivity, support, and meaningful connection.

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.