Account Director - Business Development

Ingenuity ABM Ltd; City of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing agency in London is seeking an Account Director to lead strategic partnerships with their clients. You will manage a high-performing team and provide market insights to drive client growth. The ideal candidate will have 3-4 years of business development experience and a passion for building relationships. This full-time position offers a hybrid working environment and opportunities for professional development.

Benefits

Discounts and perks through the Vitality app

Annual leave 25 days + bank holidays

Birthday off

Volunteer day

Cycle to work scheme

Regular socials throughout the year

Qualifications

• 3-4 years of business development or lead generation experience.
• Ability to manage and inspire a team of Account Managers.
• Experience in building long-term client partnerships.

Responsibilities

• Manage all client communications and reporting for client accounts.
• Gain a thorough understanding of client positioning and propositions.
• Support overarching strategy, campaigns, and client planning.

Skills

Commercial acumen

Lead generation expertise

Persuasive communication

Relationship building

Strategic execution

Project management

Tools

HubSpot

Job description

You must have agency experience to be considered for this role

Ideally 3-4 years of business development / lead gen experience

Account Director – Business Development

• Can you act as a trusted ‘growth strategy’ advisor to a portfolio of leading marketing agencies?
• Can you manage, mentor, and inspire a high‑performing team of Account Managers?
• Are you a confident communicator with a keen eye for detail and a passion for hitting targets, able to thrive in a fast‑paced environment?

If so, we’d love to hear from you

Who is Ingenuity?

We are the biggest connector in the marketing world. We bring brands and agencies together for one outcome: growth.

We work with a cross‑section of the very best media, advertising, digital, social, influencer, PR, and content agencies. They provide external support for global brands and are all hungry to grow further.

They work with us to expand their networks, grow pipelines, and, in the long term, win new clients.

The Role

We’re looking for commercially minded, relationship‑driven Account Directors to lead strategic partnerships with our agency clients. You’ll manage a team of Account Managers and Senior Account Managers, fostering a people‑first, results‑driven culture while delivering excellence.

In this role, you’ll provide market insights, implement business strategies, and craft compelling outbound communications to drive client growth. You’ll also oversee operational excellence, ensuring outreach campaigns, client reporting, and administrative systems run smoothly.

You’ll have a keen eye for detail, strong project management skills, and a passion for agency growth and hitting targets in a fast‑paced environment.

Key Responsibilities

• Client Relationships: Manage all client communications, agendas, and reporting (including HubSpot) for client accounts.
• Client Knowledge: Gain a thorough understanding of agency positioning, propositions, work, people, target sectors, ICPs, pain points, and buying behaviours to inform strategy.
• Strategy: Support the senior team with overarching strategy, campaigns, and tactics. Contribute to onboarding, quarterly business reviews, and client planning sessions.
• Market Insights: Stay up to date on sector trends, brands, and individuals through industry news and newsletters. Provide direction on brand lists and contribute to agency prospecting guides.
• Lead Generation: Identify the most effective channels and tactics to generate MELs and MQLs. Inspire your team to adopt a test‑and‑learn approach, spotting opportunities to pivot campaigns when needed.
• Outreach & Team Leadership: Lead outreach initiatives, mentor your team, and provide guidance on scripts, Power Hours, and client engagement activities.
• Copywriting: Create outreach copy turning complex sector and brand insights into concise, effective messaging. Advise clients on content for campaigns, including one‑pagers or white papers.
• Sales Calls & Scheduling: Support your team with outbound sales calls, meeting coordination, roleplays, and objection‑handling coaching.
• Administration: Ensure client filing systems are organised, up to date, and accessible. Maintain oversight of client documents, reports, and communications.

About You

Our most successful Account Directors are passionate about building long‑term client partnerships and delivering measurable results. They lead by example, motivating and inspiring their team while fostering a positive, collaborative culture.

Proactive and solution‑focused, they share their expertise to drive growth for clients and colleagues, staying curious, adaptable, and committed to continuous improvement.

• Relationship Builder: Skilled at engaging and nurturing senior‑level clients and prospects.
• Persuasive Communication: Inspiring, clear and professional on calls and in writing, able to engage at senior levels.
• Strategic Execution: Translates plans into effective day‑to‑day outreach and campaigns.
• Commercial Acumen & Lead Generation Expertise: Identifies growth opportunities and maximises pipeline potential.Persistence & Resilience: Motivates their team to stay focused under pressure and handle rejection constructively.
• Accountability: Takes ownership of KPIs and consistently delivers results.
• Agile & Curious: Quickly adapts tactics and suggests new approaches when needed.
• Prioritisation & Organisation: Efficient with excellent time management and project oversight.

Life & People at Ingenuity

Ingenuity (in-ge-nu-ity) – noun: the quality of being clever, original, and inventive.

We’re a tight‑knit, ambitious team working in a friendly yet fast‑paced environment. We support one another and celebrate team wins. We aim to create a workplace that welcomes and celebrates our differences, recognising the unique position we hold within the industry to drive change.

We embrace ambition and understand that growth is never a finished goal—at Ingenuity, there’s always more to do. Everything we do is rooted in connection.

Why Join Us?

At The Ingenuity Group, you’ll be part of a fast‑growing business that sits at the centre of the marketing and agency ecosystem. We work with some of the most exciting agencies, brands, and industry leaders – giving you the opportunity to build a network that few roles in the market can offer.

You’ll join a collaborative, ambitious team where your ideas are valued, your impact is visible, and your growth is supported. From shaping flagship industry events to influencing senior brand decision‑makers, this is a role that offers genuine scope to make your mark, expand your career, and be part of a business that’s redefining how brands and agencies connect.

How We Help You Thrive

We believe happy, supported people do their best work. Here’s how we help you thrive:

The Ingenuity Group Perks & Benefits

💰 Discounts and perks through the Vitality app

💻 Hybrid working (4 days in the office, 1 day from home)

⏳ Annual leave 25 days + bank holidays (must use 4 days over Christmas closure)

🎁 Birthday off

💲Buying/ Selling holiday scheme (buy 5 and sell 3)

🙋Volunteer day - 1 day a year (can be used as 2 half a days, can’t be carried over)

🚲 Cycle to work scheme

🥂 Drinks fridge from 17.00 on Thursdays

🍭 Weekly office treats and office pantry at your disposal

👯 Regular socials throughout the year, in‑office, off‑site and celebrating ‘National days’ plus agency sport teams

• Seniority level: Not Applicable
• Employment type: Full‑time
• Job function: Sales, Business Development, and Marketing
• Industries: Marketing Services

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London, England, United Kingdom