ABM & Enterprise Marketing Manager EMEA

Meltwater; London; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A leading global marketing technology company is seeking an experienced ABM & Enterprise Marketing Manager to drive the execution of account-based marketing programs across EMEA. This pivotal role involves close collaboration with sales and field marketing teams, focusing on strategic engagement with high-value accounts. The ideal candidate has over 5 years of B2B marketing experience, exceptional communication skills, and a proven track record in ABM program execution. Benefits include flexible PTO, health insurance, and a hybrid work environment.

Benefits

Flexible paid time off

Health insurance options

Cycle-to-work scheme

Vitality Health Insurance

Monthly CalmApp subscription

Professional development opportunities

Qualifications

• 5+ years in B2B marketing, ideally in a SaaS environment.
• Proven ability to drive ABM programs with measurable results.
• Comfortable working under pressure with senior stakeholders.

Responsibilities

• Lead the strategy and execution of ABM campaigns for EMEA.
• Collaborate with sales and marketing teams to align on KPIs.
• Report on marketing-generated pipeline and revenue.

Skills

B2B marketing experience

ABM platform expertise (e.g., 6sense, Demandbase)

Salesforce CRM proficiency

Strong communication skills

Project management skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Marketo

Job description

ABM & Enterprise Marketing Manager (EMEA)

Location: London, United Kingdom
Date Posted: Aug 20, 2025
Category: Marketing

We are seeking a results-driven ABM & Enterprise Marketing Manager to lead the strategy, execution, and optimization of account-based marketing programs targeting our EMEA enterprise, big-bet and global accounts. You will partner closely with sales, regional field marketing, customer success, other global enterprise marketers, and product marketing to drive pipeline, accelerate deal velocity, and expand revenue within strategic accounts.

This is a high-impact role that requires strategic thinking, campaign creativity, and operational excellence. A key component of success in this role is close collaboration with in-country field marketing teams across EMEA—especially in executing events, webinars, email campaigns, and targeted paid social campaigns - and ensuring cohesive, timely customer communications. You’ll also need to be comfortable working with senior executives, often under pressure, with the ability to clearly communicate and defend your ideas in high-stakes environments.

What You\'ll Do:

• EMEA ABM Strategy & Ownership: Design and execute full-funnel, account-plan aligned marketing strategies for big-bet accounts across EMEA, including 1:1, 1:few, and 1:many approaches
• Global ABM Alignment: Work closely with other ABM leads in APAC/AMER to coordinate efforts targeting global accounts
• Campaign Development: Lead the end-to-end development of integrated campaigns leveraging digital, email, content, field events, direct mail, and paid media channels - with some fully owned execution for digital/virtual channels.
• Field Marketing Partnership: Collaborate closely with in-country field marketers across EMEA to activate and execute campaigns - ensuring alignment on messaging, audience targeting, and customer-facing comms.
• Pipeline Accountability: Own and report on marketing-sourced and marketing-influenced pipeline and revenue targets. Partner with Sales to align on KPIs, SLAs, and account-level strategies.
• Sales Collaboration: Work hand-in-hand with EMEA account executives to fully understand account plans and play a crucial role in enterprise pod structures.
• Insights & Optimization: Leverage data (intent signals, firmographics, platform analytics) to identify high-impact opportunities, continuously refine campaigns, and demonstrate ROI.
• Content Personalization: Work with product and content marketing to develop executive-ready messaging, landing pages, and sales enablement tools tailored for account personas.
• Executive-Level Influence: Work with the field marketing director to present campaign strategies and performance insights to senior leadership and collaborate with executives across Sales, Marketing, and Product functions.

What You\'ll Bring:

• 5+ years in B2B marketing, with at least 2 years in an ABM or campaign-focused role, ideally within a SaaS or enterprise technology environment.
• Proven experience planning and executing ABM programs with measurable pipeline impact.
• Hands-on experience with ABM platforms (e.g., 6sense, Demandbase), marketing automation tools (e.g., Marketo), and CRM (e.g., Salesforce).
• Strong understanding of the EMEA market and enterprise buying processes.
• Proven ability to work cross-functionally with in-country field marketing teams on regionally relevant events and customer communications.
• Exceptional storytelling and communication skills—you know how to turn complex products into crisp, compelling narratives that drive engagement, with the ability to verbally communicate and sell through your ideas to executives.
• Comfortable working with senior stakeholders under pressure, with a high level of composure, clarity, and confidence.
• Strong collaboration, project management, and interpersonal skills.
• Data-driven mindset with a passion for experimentation and continuous improvement.

Preferred Qualifications:

• Experience marketing to C-suite and VP-level personas within Global 100 organizations.
• Familiarity with regional nuances across key EMEA markets (e.g., UK, DACH, France, Middle East, BeNeLux)
• Comfortable working in a high-growth, fast-paced environment.

What We Offer:

• Enjoy flexible paid time off options for enhanced work-life balance
• Secure your future with a Creative Pension
• Take advantage of our cycle-to-work scheme promoting eco-friendly commuting options
• Elevate your health and wellness through Simply Health, an integral part of our benefits package offering diverse options for a holistic well-being journey
• Prioritize well-being after tenure with comprehensive Vitality Health Insurance, a reward for commitment and a safeguard for long-term health needs.
• Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
• Energetic work environment with a hybrid work style, providing the balance you need
• Benefit from our family leave program, which grows with your tenure at Meltwater.
• Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.

Where You\'ll Work: 7th floor, 20 Farringdon Street, London, EC4A 4AB

Our Story

At Meltwater , we believe that when you have the right people in the right environment, great things happen.

Our best-in-class technology empowers our 27,000 customers around the world to make better business decisions through data. But we can’t do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.

Our award-winning global culture drives everything we do and creates an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other’s successes along the way.

We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.

We’re proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to unlock new heights in your career.

We are Meltwater. Inspired by innovation, powered by people.

Equal Employment Opportunity Statement

Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.

All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.

Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.