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We love denim. Live and breathe it. It’s in our DNA. At G-Star, we see no limit to what denim can do. We believe it can be force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow.

Denim is in our DNA, our people are our stitching.

Join the denim heads making raw denim!

As the Digital Content Manager for G-Star.com, you are responsible for managing the content on our webshop across all territories and devices.
 
Leading a (remote) team of 5, you take ownership of planning, trading and executing the digital content plan in order to elevate the G-Star experience and maximize digital performance. Taking both a global and regional approach, you seek to understand global brand objectives but also market performance in order to deliver a consistent brand experience for users.
 
Highly organized, you are versed in optimizing CMS workflows and managing stakeholders. You have an eye for detail and make sure that G-Star standards and visual guidelines are followed.

Leading our online presence from a product perspective, you have a dedicated focus on the go-live process of new products and maintenance of existing products and categories. You ensure high levels of site hygiene are maintained. 
 
Working closely with Marketing, you create compelling narratives through our Stories article platform. From product launches to brand initiatives, you integrate storytelling elements throughout our website to captivate and inspire our customers ultimately driving brand loyalty, search volume and conversion.
 
You are analytical and report on campaign and content performance, using a variety of tools, always looking for opportunities to optimize the experience. Customer centric, you consider brand and customer impact before making any decisions.
 
As the Digital Content Manager, you work closely with a number of key stakeholders to deliver the plan: 

• Brand Marketing team including Design
• UX, CRO & Product teams
• Digital Trade
• SEO
• Regional teams in North America, Japan & South Africa

As G-Star takes our content strategy to the next level, you proactively seek out new opportunities for optimization. Taking ownership for your areas, you drive projects from concept to completion, constantly refining strategies to achieve optimal results.

Based in our Valencia office and managing a team mostly based in Amsterdam HQ, you have strong communication skills and can use remote collaboration tools & technologies to nurture team spirit and connect with stakeholders.

• Responsible for the content on G-Star.com across all territories and devices.
• Owner of Content plan- planning, trading and execution.
• Develop and execute strategies to elevate the brand experience and maximize digital performance in line with our ambitious targets.
• Ensure timely and accurate go live of new products to site.
• Develop brand & product storytelling initiatives.
• Leads a team of 5 talented digital content professionals.
• Drives digital content strategy, leading and involved in projects as needed.

• 3-5 years of relevant e-commerce experience in Apparel, Fashion and/or Retail Industry.
• Solid experience in managing content of an e-commerce platform on a daily basis.
• Knowledge of Amplience, Hybris CMS and/or Html is an advantage.
• A working understanding of technical SEO.
• A demonstrated affinity with Apparel and Fashion.
• Ability to generate e-commerce trends and performance reports with Google. Analytics (or similar analytics tools).
• Ability to work independently as well as in an (international) team structure.
• Bachelor or Master degree in marketing, information technology or fashion.

G-STAR Skill Set

• Hands-on and pro-active, a multitasker.
• An excellent command of the English language, speaking other languages like Dutch, German or French are plus.
• Fashion? You live and breathe it.

Here’s what we bring to the table:

We recently moved into our state-of-the-art office in the vibrant city of Valencia. This could be your chance to play a pivotal role in shaping the future development of G-Star in Spain!

Beyond a competitive salary, working at G-Star brings many other perks and exciting opportunities:

• A clothing budget to showcase your personal style while representing G-Star RAW,
• A fully paid private medical insurance,
• Flexibility to work from home up to 2 days per week, promoting a healthy work-life balance,
• Free access to leading learning and development platforms like Udemy and Goodhabitz.

What will happen next:

• We will thoroughly review your CV and your portfolio.
• We have a large expat community at G-Star, so please apply with an English CV!
• When we hopefully find what we are looking for, we will contact you for a chat and if it’s a good fit, we’ll plan our first interview.
• Because we’re very curious how you’d survive a mission impossible, we ask you to prepare a real-life business case in a follow-up interview.
• Having an agile mindset is very important at G-Star, therefore we ask you to participate in an (online) Learning Agility Assessment.
• When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G-Star employee store.