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Social Media Coordinator jobs in United Arab Emirates

Global Head of Social Media

Project Management Institute

Dubai
On-site
AED 80,000 - 150,000
30+ days ago
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Global Head of Social Media
Project Management Institute
Dubai
On-site
AED 80,000 - 150,000
Full time
30+ days ago

Job summary

An innovative firm is seeking a strategic Head of Social Media to lead their digital presence. This role requires a creative leader with over 10 years of experience in social media management, particularly within FMCG, Luxury, or Travel sectors. You will develop and implement comprehensive social media strategies, manage high-impact campaigns, and lead a talented team to achieve best-in-class execution. Your analytical skills will help optimize content and drive brand growth through data-driven insights. Join a dynamic team and make a significant impact on brand visibility and engagement.

Qualifications

  • 10+ years of experience in social media management, preferably in FMCG, Luxury, or Travel.
  • Proven track record in driving social engagement and brand growth.

Responsibilities

  • Develop and implement a comprehensive social media strategy aligned with marketing goals.
  • Design and execute high-impact social media campaigns that drive engagement.

Skills

Social Media Strategy
Data Analysis
Content Creation
Leadership
Community Engagement

Tools

Hootsuite
Sprout Social
Job description
Practice Director-Digital & Emiratisation (Middle East)

Global Head of Social Media

About the Role

Salt is partnering with a leading global brand to find an exceptional Head of Social Media. This is a fantastic opportunity for a strategic and creative leader with deep expertise in both Social Media strategy & Data driven insights.

As the Head of Social Media, you will play a pivotal role in shaping the brand’s digital presence, driving innovative social strategies, and delivering impactful campaigns that engage audiences and elevate the company’s online reputation.

Key Responsibilities:

  • Develop and implement a comprehensive social media strategy aligned with brand and marketing goals.
  • Stay ahead of industry trends, competitor activities, and audience behaviors to drive fresh, engaging content.
  • Identify opportunities to leverage emerging platforms, formats, and influencer partnerships to enhance reach and engagement.

Campaign Management & Content Creation

  • Design and execute high-impact social media campaigns that drive engagement, brand awareness, and lead generation.
  • Work closely with creative teams to develop compelling multimedia content (videos, graphics, storytelling formats).
  • Maintain a content calendar to ensure timely and consistent messaging across platforms.

Leadership & Team Development

  • Lead, mentor, and inspire a team of social media professionals, fostering a culture of innovation and collaboration.
  • Set clear objectives, provide ongoing coaching, and drive team performance to achieve best-in-class social media execution.

Performance Analysis & Reporting

  • Monitor and analyze key social media metrics, leveraging insights to optimize content and campaign strategies.
  • Provide detailed performance reports and data-driven recommendations to senior management.

Community Engagement & Brand Advocacy

  • Oversee audience interactions, ensuring a strong brand presence and fostering meaningful engagement.
  • Develop strategic collaborations with influencers, industry partners, and tourism stakeholders to amplify brand visibility.

Who You Are

Experience & Background

  • 10+ years of experience in social media management, with a strong background in FMCG, Luxury, Telco or Travel.
  • Proven track record of successfully driving social engagement and brand growth through digital platforms.

Skills & Expertise

  • Deep understanding of social media platforms (Facebook, Instagram, TikTok, LinkedIn, X, etc.) and management tools (Hootsuite, Sprout Social, etc.).
  • Strong analytical mindset with experience in extracting actionable insights from social media performance data.
  • Excellent leadership, communication, and creative storytelling skills.

* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.

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