Global Head of Social Media

Practice Director-Digital & Emiratisation (Middle East)

Global Head of Social Media

About the Role

Salt is partnering with a leading global brand to find an exceptional Head of Social Media. This is a fantastic opportunity for a strategic and creative leader with deep expertise in both Social Media strategy & Data driven insights.

As the Head of Social Media, you will play a pivotal role in shaping the brand’s digital presence, driving innovative social strategies, and delivering impactful campaigns that engage audiences and elevate the company’s online reputation.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with brand and marketing goals.
• Stay ahead of industry trends, competitor activities, and audience behaviors to drive fresh, engaging content.
• Identify opportunities to leverage emerging platforms, formats, and influencer partnerships to enhance reach and engagement.

Campaign Management & Content Creation

• Design and execute high-impact social media campaigns that drive engagement, brand awareness, and lead generation.
• Work closely with creative teams to develop compelling multimedia content (videos, graphics, storytelling formats).
• Maintain a content calendar to ensure timely and consistent messaging across platforms.

Leadership & Team Development

• Lead, mentor, and inspire a team of social media professionals, fostering a culture of innovation and collaboration.
• Set clear objectives, provide ongoing coaching, and drive team performance to achieve best-in-class social media execution.

Performance Analysis & Reporting

• Monitor and analyze key social media metrics, leveraging insights to optimize content and campaign strategies.
• Provide detailed performance reports and data-driven recommendations to senior management.

Community Engagement & Brand Advocacy

• Oversee audience interactions, ensuring a strong brand presence and fostering meaningful engagement.
• Develop strategic collaborations with influencers, industry partners, and tourism stakeholders to amplify brand visibility.

Who You Are

Experience & Background

• 10+ years of experience in social media management, with a strong background in FMCG, Luxury, Telco or Travel.
• Proven track record of successfully driving social engagement and brand growth through digital platforms.

Skills & Expertise

• Deep understanding of social media platforms (Facebook, Instagram, TikTok, LinkedIn, X, etc.) and management tools (Hootsuite, Sprout Social, etc.).
• Strong analytical mindset with experience in extracting actionable insights from social media performance data.
• Excellent leadership, communication, and creative storytelling skills.