Jobs in Edinburgh, United Kingdom

We are an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting‑edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience.

Our mission is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint.

Our vision is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community‑driven engagement.

Whether it’s through competitive sportsbook offerings or immersive casino gameplay, we are dedicated to creating a unique and engaging platform. Join us in shaping the future of crypto iGaming.

We are looking for a proactive and detail‑oriented CRM Manager to support and enhance our retention and engagement initiatives across our crypto Sports Betting and Casino brands.

This role is ideal for a CRM Executive with a minimum of 2 years of hands‑on CRM experience in iGaming – specifically in both Casino and Sports verticals – who is ready to take on more responsibility, gain more ownership over campaigns and lifecycle journeys, and grow professionally within a fast‑paced environment.

You will work closely with the CMO to deliver multi‑channel strategies that increase player activity, retention, and long‑term value across Sports and Casino audiences.

CRM Campaign Delivery & Execution

• Plan and execute multi‑channel CRM campaigns (email, SMS, push notifications, inbox messages, on‑site content, promo pages).
• Manage daily and weekly onboarding, retargeting, retention, reactivation, up‑sell and cross‑sell communications for both Sports Betting and Casino.
• Deliver vertical‑specific campaigns such as sports pre‑match/in‑play promos, event‑driven offers, casino reloads, free spins, and personalised game/sports recommendations.
• Coordinate with internal teams (VIP, Product, CS, Compliance) to ensure accurate and timely campaign delivery.
• Handle bonus setup, promotion configuration, and end‑to‑end QA across Sports and Casino for all player types – from entry to VIP.

Segmentation & Personalization

• Build and maintain player segments for Sports, Casino, hybrid and multi‑product users based on lifecycle stage, behaviour, and preferences.
• Apply personalised content logic and dynamic fields for both verticals (e.g., favourite sports, preferred markets, favourite game providers, bet frequency, volatility preferences).
• Collaborate with the CMO to refine and evolve segmentation strategies across both product lines.

Automation & Lifecycle Journeys

• Manage and optimise automated journeys for Sports and Casino users, including onboarding flows, churn prevention, early‑lifecycle nudges, reactivation journeys, and VIP triggers.
• Work with BI and Product to identify vertical‑specific trends and opportunities to enhance user flows.
• Ensure all flows are properly tested, monitored, and continuously improved.

Performance Analysis & Reporting

• Monitor and analyse CRM KPIs across Sports and Casino (OR, CTR, CVR, retention, ARPU, activity rate, revenue impact).
• Provide actionable insights to optimise vertical‑specific campaigns and lifecycle journeys.
• Run A/B tests across both product lines for content, subject lines, creatives, and offer mechanics.

Compliance & Best Practices

• Ensure all communications comply with iGaming regulations, responsible gaming requirements, and crypto‑related guidelines.
• Maintain a high standard of QA, accuracy, and consistency across all CRM channels.

• Native English speaker with strong writing and communication skills
• Minimum 3 years of hands‑on CRM experience in the iGaming industry (mandatory).
• Proven CRM experience in both verticals: Sports Betting and Casino (mandatory).
• Experience with popular CRM platforms

• Deep understanding of the player lifecycle, segmentation, and retention mechanics across both Sports and Casino.
• Analytical mindset with the ability to interpret data from different product verticals.
• Ability to manage multiple campaigns in a fast‑paced, multi‑brand, multi‑vertical environment.
• Highly organised, detail‑oriented, and proactive.
• Motivated to take more responsibility and grow within CRM and lifecycle marketing.