Wholesale Sales Manager

Weird Fish Ltd; Winlaton; On-site; GBP 60,000 - 80,000; Full time

Job summary

A growing retail brand is seeking a Wholesale Sales Manager to oversee the Scotland and North England region. The role requires a commercially driven self-starter to build strong relationships with wholesale partners, exceed sales targets, and enhance brand representation. Ideal candidates will have proven experience in wholesale within fashion or lifestyle sectors, exceptional communication and negotiation skills, and the motivation to work autonomously. The position offers a competitive salary, bonus, and professional development opportunities.

Benefits

Opportunities for professional growth

25 days annual leave plus bank holidays

50% employee discount on full price items

Qualifications

• Proven wholesale experience within fashion, lifestyle, or consumer goods.
• Existing relationships or familiarity with independent retailers across Scotland and the North of England.
• Ability to travel extensively across the territory.

Responsibilities

• Deliver and exceed seasonal pre-order targets and in-season sales forecasts.
• Build and maintain strong, long-term relationships with existing wholesale partners.
• Ensure brand standards are upheld across all partner stores.

Skills

Wholesale experience in fashion or lifestyle

Strong commercial acumen

Excellent communication skills

Negotiation skills

Self-motivated and organized

Job description

Wholesale Sales Manager (Scotland and North of England)

Location: Scotland and North England region

Contract type: Permanent

Hours: 35 hours per week

Salary: Competitive salary + Bonus and Car Allowance

Join the Shoal at Weird Fish! We are a talented and Dynamic team who work hard and represent the retail lifestyle brand we love. We offer something different from the norm, a sense of fun, an eye for practicality and plenty of style and quality. We are looking for a passionate individual to join the team, to help us grow and shape the exciting journey we are on.

We are seeking a talented Wholesale Sales Manager to look after our customer base in Scotland and North England region. This role requires a commercially driven self-starter who can hit the ground running. You will champion the brand, embody its values, and build strong, sustainable relationships with existing and new retail partners. You’ll be accountable for delivering on pre-order and in-season sales targets, maximising opportunities within your territory, and ensuring the brand is represented consistently across all touchpoints.

Your key areas of focus:

Sales & Territory Growth

• Deliver and exceed seasonal pre-order targets and in-season sales forecasts.
• Actively manage and grow the territory, identifying opportunities for increased sell-in and sell-through.
• Scout, approach, and open new wholesale accounts aligned with brand positioning and strategic goals.

Account Management

• Build and maintain strong, long-term relationships with existing wholesale partners.
• Conduct regular store visits to review performance, present new collections, support merchandising needs, and identify growth opportunities.
• Provide product knowledge training and brand education to retail partners.
• Ensure excellent customer service levels at all times.

Brand Representation

• Deeply understand the brand DNA, product ranges, customer profile, and core values, consistently champion them in all external interactions.
• Ensure brand standards are upheld across all partner stores, from merchandising to communication.
• Attend domestic and international trade shows, sales meetings, and seasonal showrooms as required.
• Confidently present collections and articulate key product stories to prospective and existing accounts.

Cross-Functional Collaboration

• Work closely with internal teams including Buying and Design, Marketing, Merchandising, and Customer Service.
• Provide feedback on competitor performance, customer behaviour, and regional insights to support wider business decisions.

What our Shoal needs:

• Proven wholesale experience within fashion, lifestyle, or consumer goods.
• Existing relationships or familiarity with independent retailers across Scotland and the North of England is highly desirable.
• Strong commercial acumen with a track record of hitting and exceeding sales targets.
• Confident presenter with excellent communication and negotiation skills.
• Self‑motivated, organised, and comfortable working autonomously.
• Ability to travel extensively across the territory and to HQ (Gloucestershire) as needed.
• Full UK driving licence.

What We Offer:

• Opportunities for professional growth and skill development.
• Ability to have input and impact in our organisation.
• A collaborative and supportive team environment.
• 25 days annual leave, plus bank holidays. Annual leave entitlement increases with length of service increments.
• 50% employee discount on full price items.

If you are passionate about sales and have the skills and experience, we’re looking for, we’d love to hear from you!