Web Content Writer

BPP Education Group; Manchester; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Join a leading educational institution as a Web Content Writer, focusing on creating SEO-optimized content across digital platforms. This remote role allows you to engage audiences, improve organic search performance, and work closely with diverse teams. Ideal candidates have a strong background in digital writing, a good understanding of SEO practices, and excellent organizational skills. This position provides a competitive salary and a generous benefits package, including free courses and 30 days of annual leave.

Benefits

Free study options for courses

30 days annual leave

Group Personal Pension Plan

Private healthcare and dental plans

Retail discounts

Qualifications

• Proven track record in digital content writing.
• Experience creating SEO-optimised content.
• Strong organisational skills for managing projects.

Responsibilities

• Create and optimise engaging website content.
• Collaborate with Brand and Performance teams.
• Ensure website clarity, accessibility, and discoverability.

Skills

SEO-optimised content creation

Digital content writing

Keyword research

Understanding of on-page SEO

Experience with CMS

Analytics tools familiarity

Writing and editing skills

Organisational skills

Education

Degree in English, Marketing, or Communications

Tools

Google Analytics

SEMrush

WordPress

Job description

# Web Content Writer## Job IntroductionWe’re looking for a talented and SEO-savvy **Web Content Writer** to create and optimise website content that engages audiences, supports the user journey, and drives organic search performance across BPP Education Group’s digital platforms.It is a great time to join BPP Education Group as we have enjoyed a sustained period of growth, offering a wealth of opportunities to our staff, students and clients. There are many more great reasons to join BPP Education Group such as:* Brilliantly, you can study any of BPP’s courses for free – be it a professional qualification or full degree.* We also provide a generous annual leave entitlement of 30 days, and there’s a rewards package that includes retail discounts and much more. Other key benefits include our Group Personal Pension Plan, dedicated private healthcare and dental plans that offer additional assurance to look after you and your family**What you’ll be doing**Working within the Digital Experience team, you’ll play a key role in ensuring that every page of BPP’s web estate — from course listings and landing pages to thought leadership content — is clear, accessible, and discoverable.The ideal candidate will combine excellent writing and editing skills with a strong understanding of SEO best practice, keyword strategy, and web optimisation. You’ll collaborate closely with Brand, Product, and Performance teams to deliver high-quality content that aligns with both user needs and commercial objectives.**What we’re looking for** To be successful in this role you will need to have a proven track record in the following areas:* Experience in digital or web content writing, preferably within education, training, or professional services.* Proven track record of creating SEO-optimised content that improves visibility and organic performance.* Strong understanding of keyword research, search intent, and on-page SEO best practices.* Experience with CMS platforms (e.g., WordPress, Sitecore, Umbraco, or similar).* Familiarity with analytics and SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.* Excellent writing, editing, and proofreading skills with attention to tone, clarity, and accuracy.* Strong organisational skills with the ability to manage multiple projects and deadlines.* Degree in English, Marketing, Communications, or a related field preferred.*BPP Education Group are proud to be a Disability Confident employer so if you need any reasonable adjustments for the interview process, please just let us know!**BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP’s safer recruitment practices*BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs changeThe following content displays a map of the job's location.| OpenStreetMap contributors### Web Content Writer* **Salary** Competitive* **Frequency** Annual* **Job Reference** bppuniversity/TP/26195/1155* **Contract Type** Permanent* **Closing Date** 11 January, 2026* **Job Category** Marketing* **Business Unit** Marketing* **Location** Remote/ UK & Ireland or Hybrid working (Manchester/London/ Dublin) , United Kingdom* **Posted on** 10 December, 2025