SVP Global Consumer Marketing

Paysafe; City of London; Hybrid; GBP 120,000 - 160,000; Full time

Job summary

A global payment solutions company is seeking an experienced SVP of Global Consumer Marketing. This role involves leading the consumer marketing strategy and driving growth across all segments. Candidates should have over 15 years of marketing experience in consumer-focused companies and possess strong leadership and analytical skills. The company offers a flexible working model and numerous employee benefits, including private health insurance and career development opportunities.

Benefits

Flexible working hours

Holiday buy/sell options

Private health and dental insurance

Employee-led equality communities

Qualifications

• 15+ years in progressive consumer marketing leadership roles.
• Experience in B2C environments within fintech, SaaS, or payments.
• 8+ years in executive leadership, managing global teams.

Responsibilities

• Develop and oversee global go-to-market strategies for consumer products.
• Create and execute high-impact, integrated marketing campaigns.
• Drive consumer acquisition, retention, and reactivation initiatives.

Skills

B2C marketing strategies

Cross-functional leadership

Data-driven mindset

Executive communication

Analytical skills

Education

Bachelor's degree or equivalent experience

Master’s degree in Business or Marketing preferred

Job description

Overview

Paysafe is a leading payments platform serving merchants and consumers in global entertainment sectors. With 29 years of online payment experience, an annualized transactional volume of $152 billion in 2024, and approximately 3,300 employees in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in 48 currencies with solutions in payment processing, digital wallet, and online cash. For more information, visit www.paysafe.com.

The SVP, Global Consumer Marketing is a visionary executive responsible for architecting and leading Paysafe’s global consumer marketing strategy. This role drives transformative growth, market leadership, and innovation across all consumer segments and geographies. The SVP will set the strategic direction for consumer engagement, retention, and will be accountable for delivering measurable business impact at scale.

What Paysafe stands for:

• Being open and honest.
• Keeping focused.
• Operating with Courage.
• Pioneering the future.

Our values and culture are driven by Equality, Development, Social Responsibility and Wellbeing. If you want to find out more about life at Paysafe, check out our careers page here.

How we work:

We follow a hybrid working model, spending an average of three days per week at our office location. The office is located in Gresham Street next to St Paul’s cathedral with easy access and transport links via St Paul’s, Bank, Cannon Street, City Thameslink, Liverpool Street, Farringdon, Mansion House.

The impact you will have:

• Enterprise-Wide Go-to-Market Strategy: Develop and oversee global go-to-market strategies for all consumer products, solutions, and features. Lead cross-functional executive teams in defining target audiences, market positioning, and messaging for new and existing offerings.
• Global Campaign Leadership: Direct the creation and execution of high-impact, integrated campaigns across digital, social, in-product, experiential, and media channels. Ensure campaigns are innovative, data-driven, and aligned with global commercial priorities.
• Growth & Transformation Initiatives: Drive consumer acquisition, conversion, retention, and reactivation across all verticals. Champion digital transformation, leveraging analytics, AI, and automation to optimize marketing performance and accelerate revenue growth.
• Integrated Marketing Ecosystem: Lead the development of coordinated, multi-channel campaigns that influence consumer decision-making and foster long-term loyalty.
• Strategic Partnerships & Ecosystem Expansion: Build and nurture strategic alliances with major brands, influencers, creators, affiliates, and merchant partners. Drive co-marketing programs and leverage network effects to expand Paysafe’s reach.
• Market Intelligence & Innovation: Oversee global market research, competitive intelligence, and customer insights. Identify emerging trends and opportunities to keep Paysafe at the forefront of consumer marketing.
• Brand Stewardship: Ensure consistent global brand positioning while tailoring messaging for diverse consumer segments and local markets. Represent the brand at industry events, conferences, and executive forums.
• Team Leadership: Build, mentor, and inspire a high-performing global consumer marketing organization. Foster a culture of innovation, accountability, and operational excellence.
• Cross-Functional Executive Collaboration: Partner with product, sales, engineering, commercial, and technology leaders to align marketing with business objectives. Ensure readiness for product launches and strategic initiatives.
• Budget, ROI, and Performance Management: Own and optimize the global consumer marketing budget. Establish performance measurement frameworks, track KPIs tied to pipeline, revenue, and customer lifetime value, and report insights to executive leadership and the board.

What we’re looking for:

• Master’s degree in Business, Marketing, or related field preferred; Bachelor’s required or equivalent experience in lieu of education.
• 15+ years in progressive consumer marketing leadership roles, with deep experience in B2C environments within fintech, SaaS, or payments.
• 8+ years in executive leadership, managing large, multi-disciplinary, global teams.
• Demonstrated success in building and scaling global consumer brands and creating meaningful consumer connections that translate into loyalty and long-term value.
• Expertise in B2B2C marketing strategies, leveraging merchant and partner ecosystems to acquire and engage end users, accelerate adoption, and amplify impact through co-marketing, loyalty integrations, and strategic collaborations.
• Advanced analytical and data-driven mindset; experience with AI, automation, and marketing technology platforms.
• Deep understanding of the end-to-end consumer journey, industry dynamics, and competitive landscape.
• Exceptional executive communication, storytelling, and influence skills; proven ability to engage C-level stakeholders, boards, and external partners.
• Experience leading through change, driving innovation, and fostering a high-performance culture.

A snippet of what you’ll get in return:

• Flexible working hours.
• Holiday buy/sell options with carryover up to 5 days.
• Social events on our roof-top terrace with views onto St Paul’s Cathedral.
• Fully equipped facilities including showers, hairdryers, straighteners and fresh towels.
• Free breakfast, fresh fruit and snacks.
• Wellbeing room and enhanced paid family policies.
• Product testing bonus: £50 into Skrill and Neteller wallets upon joining.
• Discounts on memberships via vitality (gyms, leisure centres, yoga/Pilates).
• Support purchasing Apple and LG products via Stormfront technology.
• Join employee-led equality communities; four paid charity days.
• Summer hours during June–August with 3pm finish on Fridays.
• Private health and dental insurance, income protection, life assurance, and more.

What to expect next:

• Phone screen with Talent Acquisition
• Video interview with the Hiring Manager
• In-person interview with additional stakeholders
• Video interview with CEO
• Final HR interview

Paysafe is an equal opportunity employer. We value diversity and are committed to providing a work environment of mutual respect to everyone without regard to race, color, religion, national origin, age, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.