Store Leader

Dyson GmbH; Bicester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading technology company is seeking a Store Leader for its Bicester Village location. You will empower the retail team to deliver exceptional customer experiences while maintaining the high standards expected in a luxury retail environment. Responsibilities include overseeing store operations, driving performance, and ensuring customer satisfaction. The ideal candidate will have experience in premium retail and a passion for technology and innovation. This position offers competitive benefits including annual leave and private medical care.

Benefits

27 days annual leave

Discretionary commission structure

Private medical care

Life assurance

Cycle to Work scheme

Tastecard discount

Optical plan

Qualifications

• Experience in premium, high-traffic retail environments.
• Strong understanding of KPIs and sales performance.
• Ability to lead in a fast-paced retail environment.

Responsibilities

• Inspire and develop the store team.
• Oversee store operations and compliance.
• Drive store performance and sales targets.
• Maintain premium customer service standards.

Skills

Leadership

Customer engagement

Operational excellence

Commercial awareness

Cultural awareness

Job description

Store Leader – Dyson, Bicester Village

About Us

Dyson is engineered forproblemsolvers, and our retail spaces bring that engineering to life. InBicester Village—a globally recognised luxury destination attracting millions of international visitors each year—our retail team delivers an elevated experience thatshowcasesthevery bestof Dyson technology.

As Store Leader,you’llbe the driving force behind this flagship outlet environment.You’llempower our Retail Experts to create exceptional experiences while ensuring the store reflects thehigh standardsexpected within Bicester Village.

About the Role

TheStore Leader at Bicester Villageplays a critical role in shaping Dyson’s presence within one of Europe’s most iconic shopping destinations. This role blends strategic leadership withhandsonoperational excellence, ensuring every customer interaction reflects Dyson’s innovation and values.

In ahighfootfall, premium retail environment—where customers often havehigh expectations, varied cultural backgrounds, and limited time—you’lllead the team to deliver fast, thoughtful, and impactful experiences.

Key Responsibilities

Inspire, coach, and develop the store team to deliver outstanding customer experiences aligned with Dyson’s standards.

Lead daily briefings, performance conversations, and ongoing training tailored to the dynamic nature of Bicester Village retail.

Foster a positive, inclusive, and energised team culture that thrives under pressure.

Set the bar for premium, personalised customer service suitable for a luxury outlet destination.

Support team members in understanding the needs of a diverse, global customer base—ensuring cultural awareness and adaptability.

Resolve escalations with professionalism, empathy, andbrandleadingconfidence.

Oversee all store operations, ensuring smoothdaytodayrunning, including scheduling, compliance, reporting, and visual merchandising.

Maintain impeccable store standards that reflect both Dyson’s brand identity and Bicester Village’s luxury environment.

Handle stock management with accuracy, anticipatinghighvolumetourist periods and seasonal demand.

Drive store performance by analysing data,identifyingopportunities, and coaching the team to achieve sales targets.

Deliver compelling product demonstrations and ensure the team can articulate Dyson technology with clarity and passion.

Champion commercial initiatives and collaborate with Bicester Village management to support centre-wide events or traffic drivers.

Build strong relationships with Dyson’s wider retail leadership, Visual Merchandising teams, and Bicester Village partners.

Represent Dyson within the Village community, ensuring alignment with centre standards, customer expectations, and brand position.

About You

You’llthrive as a Bicester Village Store Leader if you are:

A confident and inspiring leader with experience in premium,hightraffic, or destination retail.

Passionate about technology and energized by bringing innovation to life through exceptional customer engagement.

Resilient, adaptable, and calm under pressure—able to lead a team in a fast-paced tourist and luxury retail environment.

Commercially astute, with a strong understanding of KPIs, sales drivers, and retail performance management.

Proud to deliverbestinclasscustomer experiences and excited torepresentDyson in a globally recognised shopping village.

If this sounds like you,we’dlove for you to lead our team at Dyson Bicester Village.

27 days annual leave

Discretionary Commission based Structure

Private medical care

Life assurance

Cycle to Work scheme

Tastecarddiscount

Optical plan

#LI-AC1

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.