Sr Channel Mktng Specialist

Honeywell International, Inc.; Bracknell; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading technology company is seeking a Sr Channel Marketing Specialist in Bracknell, UK. The role involves developing marketing plans, driving demand generation, and executing campaigns. Ideal candidates will have over 6 years of experience in channel marketing and a strong track record in strategic thinking. This hybrid position offers flexibility between office and home work.

Qualifications

• At least 6 years of experience in channel marketing or related roles.
• Demonstrated success in developing and executing marketing strategies.
• Strong analytical and strategic thinking skills.

Responsibilities

• Develop and execute vertical-specific and country growth marketing plans.
• Increase reach through account-based marketing.
• Oversee integrated marketing campaigns and promotions.

Skills

Channel marketing experience

Strategic thinking

Demand generation skills

Analytical skills

Education

Bachelor’s degree in marketing, Business, or related field

Master’s degree in marketing or business administration

Tools

CRM systems

Marketing automation platforms

Job description

Join to apply for the Sr Channel Mktng Specialist role at Honeywell.

Job Description

We are seeking a highly motivated and results-driven Sr Channel Marketing Specialist to drive the execution of vertical and country marketing growth plans for Building Automation in Bracknell, UK.

In this role, you will be responsible for accelerating demand generation in the UK through the development of vertical-specific and country growth marketing plans, and the execution of these comprehensive plans, making use of marketing shared services for creative and content, media and events.

Your ability to understand customer needs and translate them into a value proposition to ensure that local sales and customer marketing objectives are captured and acted on, as well as the overall business goals, is essential for success in this role.

Through the use of account-based marketing, your work will deliver impact with campaigns that strengthen customer relationships, increase engagement with target audiences, enhance brand perception, new product introduction (NPI) awareness, and contribute to the overall success and profitability of the company.

The successful candidate will have a track record in delivering measured results through planning, managing and executing marketing campaigns at the country level. The candidate will also have excellent communication skills and the ability to thrive in a fast-paced environment.

This is a hybrid role: 3 days from office and 2 days from home.

Key Responsibilities

• Develop and execute comprehensive vertical-specific and country growth marketing plans in the UK that align with Building Automation business goals, optimizing partner and end-user engagement that generates a strong sales pipeline through campaigns and events.
• Increase reach and engagement through the use of account-based marketing and ensure that communications and outreach efforts are adapted in local language to resonate with customers in the UK, translating into increased country footprint.
• Ensure that the marketing shared services for creative and content effectively deploy the value proposition in collaterals. Build and maintain strong relationships with the direct and indirect commercial teams and vertical sales teams in the UK to capture continuous improvement for campaigns.
• Oversee the planning, execution, and performance evaluation, in collaboration with the marketing shared services for creative and content, media and events, of promotions, integrated marketing campaigns for verticals, NPI or other impact campaigns designed to engage customers and drive revenue.
• Lead the management of Marketing Development Funds (MDF) with key channel partners and distributors and coordinate the development of joint marketing initiatives to maximize their reach and effectiveness in the UK.
• Lead the development and execution of small local events, targeting different audiences including end‑users, specifiers, and partners to foster connections, build new relationships and generate revenue. Leverage collaborations with sales in the UK and customer marketing to ensure alignment and maximize impact.

Key Skills And Qualifications

• Proven experience of at least 6 years in channel marketing or related roles.
• Demonstrated success in developing and executing channel marketing strategies.
• Strong analytical and strategic thinking skills.
• Proficiency in demand generation and lead generation strategies.
• Experience in utilizing marketing automation platforms and CRM systems.
• Knowledge of distribution and partner channel dynamics.

WE VALUE

• Bachelor’s degree in marketing, Business, or related field.
• Master’s degree in marketing or business administration (preferred).
• Passion for driving channel growth and maximizing sales opportunities.
• Proven track record of developing successful channel marketing programs.
• Experience in the technology or manufacturing industry (preferred).

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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About Us

Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.