Social Media & PR Manager

Cheval Collection Limited; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A luxury hospitality brand in the UK is seeking a Social Media & PR Manager to shape its global presence. You will develop and execute social media and PR strategies, maintain brand voice, and build influential partnerships. The role requires experience in luxury sectors, social media management skills, and strong communication capabilities. Offering competitive salary, performance bonuses, and various employee benefits. Join an award-winning team driven by excellence!

Benefits

Competitive salary

Performance-related bonus

30 days annual leave

Life Assurance

Health and Wellbeing support

Accommodation discounts

Qualifications

• Experience in luxury hospitality or travel brands.
• Proven success in multi-platform social media management.
• Strong media and influencer networks.
• Exceptional copywriting and storytelling skills.
• Experience delivering impactful PR campaigns.

Responsibilities

• Develop and execute global social media & PR strategy.
• Maintain a consistent brand voice across platforms.
• Build partnerships with influencers aligned to luxury.
• Drive engagement through analytics and community management.
• Manage agency relationships and crisis communications.

Skills

Luxury hospitality experience

Social media management

Influencer relationship building

Copywriting and storytelling

Analytics tools knowledge

Project management skills

Creativity and digital fluency

Communication skills

Job description

Cheval Collection is the parent company of growing hospitality brands Cheval Residences and Cheval Maison, experts in luxury serviced apartments, with locations in London and Dubai and we are seeking a Social Media & PR Manager to join our commercial team and shape Cheval’s global presence.

As Social Media & PR Manager, you will lead how the brand communicates across digital platforms, media channels, and key markets, ensuring Cheval is consistently represented as a leader in luxury serviced living.

This exciting role that drives social media strategy, PR activity, influencer collaborations, brand storytelling, and digital community engagement you will oversee communications for properties in London and Dubai, as well as pre-opening campaigns for new developments in the UK, Europe, and the Middle East. Working closely with the Chief Commercial Officer, you’ll act as guardian of the brand voice and deliver impactful campaigns.

Responsibilities

• Develop and execute global social media & PR strategy across all regions
• Maintain a consistent brand voice and visual identity
• Build partnerships with influencers and creators aligned to luxury audiences
• Drive engagement through analytics, community management, and trend forecasting
• Manage relationships with agencies, editors, journalists, and media partners
• Manage crisis communications with senior stakeholders
• Track KPIs across social, PR, and campaigns
• Lead social and PR strategy for new launches

Qualifications

• Experience in luxury hospitality, lifestyle, travel, or luxury brands
• Proven success managing multi-platform social media at scale
• Strong media and influencer networks across key markets
• Exceptional copywriting and storytelling skills
• Experience delivering impactful PR campaigns with measurable results
• Knowledge of digital trends, analytics tools, and best practices
• Experience working across international regions and diverse audiences
• Strong organizational and project management skills
• Creativity, forward-thinking, and digital fluency
• Excellent communication and aesthetic judgement
• Confidence in building relationships with high emotional intelligence

Benefits

• A competitive salary
• Performance-related bonus
• 30 days annual leave, increasing with service (including bank holidays)
• Life Assurance
• Learning & Development opportunities
• Health and Wellbeing support
• Reward & recognition schemes
• Accommodation discounts
• Season ticket loan
• Access to apprenticeships
• Tuition support funding

If you thrive on being the best you can and want to join our award-winning team then look no further and apply now!

Helpful to know

Only those eligible to work in the UK or have a valid UK work permit/visa will be considered for the above position.

A basic disclosure (DBS Check) may be requested in the event of a position being offered.