Social Media Manager

Newmark Group; City of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading real estate firm is looking for a dynamic Social Media Manager to develop and execute social media strategies that enhance brand reputation and audience engagement. The ideal candidate will have exceptional content creation skills and a proven track record in social media management. Responsibilities include managing corporate platforms and implementing an employee advocacy program. This full-time role is based in London, England.

Qualifications

• Demonstrable experience in a similar role.
• Exceptional content creation and storytelling skills (written, visual, and digital).
• Proven track record of results and achievements in a social media role.
• Up-to-date knowledge of social media trends and tools.

Responsibilities

• Develop and execute a comprehensive social media strategy.
• Drive social content that engages clients and stakeholders.
• Deliver high-impact social campaigns to support business growth.
• Manage corporate social platforms and track campaign success.

Skills

Content creation

Social media strategy

Analytical ability

Stakeholder management

Tools

Adobe Suite

PowerPoint

Excel

Word

Job description

Newmark requires a dynamic and enterprising Social Media Manager to develop and execute a comprehensive social media strategy, enhancing brand reputation and driving audience engagement through social channels.

Working collaboratively with local and global marketing, research, and design teams, as well as business leaders, you will drive social content that speaks to our clients, our people, and the wider industry. You will develop compelling stories and visual assets that spark interest and drive engagement, and will deliver high‑impact social campaigns that support business growth and amplify our brand voice.

You will also be responsible for a comprehensive employee advocacy programme, to grow the firm’s network and influence. And you will work closely with the Communications team to monitor sentiment and manage reputation on social platforms. You will deliver regular reporting and social listening outputs to drive future strategies.

With a deep understanding of the landscape of social media, you will advise the business on the latest developments and ensure we remain ahead.

Strategy and innovation

• Visionary leadership of social activity, bringing new ideas and delivering material change
• Work with the UK Head of Marketing, UK Head of Digital and Global Head of Digital to develop and execute social strategies
• Continual innovation and adoption of new tools, bringing best practice ideas to the business
• Regular, insightful reporting to UK, EU and Global leadership on channels, showing successful growth over time
• Collaborate with BD, Marketing and Digital teams to ensure plans are aligned and stakeholders are supported from end to end

Content creation

• Responsible for copywriting, editing and content creation, overseeing all social posts
• Work closely with in‑house graphics team to bring communications initiatives to life through engaging, on‑brand design
• Deconstruct complex business themes, extract and distil key messages into clear, engaging communications
• Track campaign milestones, measure success, and adapt as necessary to ensure outcomes are met

Platform ownership

• Daily management of corporate social platforms, including advanced content calendar
• Responsible for driving lead generation and audience acquisition across social channels
• Liaison with Communications team to manage reputation and engage with audiences

Business engagement

• Roll out a thorough employee advocacy programme, driving social adoption and metrics
• Establish close relationships with business teams, able to influence senior stakeholders and advise on communication strategies
• Visible, hands‑on presence across business teams, to become a go‑to figure
• Maintain a service‑oriented approach, acting as a trusted partner to the business

About you

• Demonstratable experience in a similar role
• Exceptional content creation and storytelling skills (written, visual, and digital)
• A proven track record of results and achievements in a social media role
• Experience implementing change and improvement in social media presence
• Up‑to‑date knowledge of social media trends, tools, and best practices (including AI solutions)
• Experience using Adobe Suite or similar, to create and edit images and video assets.
• Strong analytical ability to track performance and drive results
• Exceptional attention to detail with strong written and verbal communication
• Able to clearly communicate complex ideas with clarity
• Experience working within Real Estate desired but not crucial
• A self‑starter and able to thrive in a fast‑paced environment
• Strong working knowledge of PowerPoint, Excel, Word
• Effective time management skills, able to manage multiple projects
• Creative thinker who can add value through strong stakeholder management and smooth project delivery

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Public Relations