SEO Site Manager

Frasers Group; United Kingdom; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading retail company in the United Kingdom is seeking an SEO Site Manager to develop and execute SEO strategies for its sports brands. The successful candidate will manage a team and work closely with various partners to drive organic traffic and revenue. Key responsibilities include overseeing SEO performance, conducting keyword research, and improving site KPIs. The ideal candidate will have hands-on SEO experience and a strong understanding of its technical aspects. Attractive benefits are offered, including gym memberships and wellbeing support.

Benefits

Competitive benefits package

Free gym classes

24-hour wellbeing helpline

Qualifications

• Experience owning SEO responsibilities at a revenue-generating site.
• Strong understanding of web usability and site design.
• Experience with content marketing and social campaigns.

Responsibilities

• Optimize SEO performance for Sports Direct.
• Develop the site’s SEO roadmap with the SEO Lead.
• Manage the performance and team of SEO Executives.

Skills

Hands‑on experience in an SEO‑focused role

Strong focus on the technical aspects of SEO

Working knowledge of link building

Excellent problem‑solving skills

Genuine passion for SEO and online marketing

Tools

Content management systems

Job description

At Frasers Group we’re rethinking retail, delivering digital innovation and unique store experiences across our sports, premium and luxury brands such as Sports Direct, FLANNELS, USC, Frasers and GAME. We’re building a world‑class brand ecosystem that elevates consumer experience and empowers our people to thrive.

Our vision – we are building the world’s most admired and compelling brand ecosystem.

Our purpose – we are elevating the lives of many with access to the world’s best brands and experiences.

• Think without limits – think fast, fearlessly and take the team with you.
• Own it and back yourself – own the basics, own your role and own the results.
• Be relevant – relevant to our people, partners and the planet.

Job Description

The SEO Site Manager is responsible for strategy, performance and execution of SEO for Frasers Group’s sports brands. You will manage an SEO executive, report to the SEO Lead, and work with external partners (Botify, Pi‑datametrics) to drive organic traffic and revenue through data‑driven strategy.

Key Responsibilities

• SEO performance – own, drive and optimise performance on Sports Direct.
• Deliver the SEO strategy – work with the SEO Lead to develop the site’s SEO roadmap.
• Carry out keyword research and manage site technical issues to support the roadmap.
• Team management – line management of SEO Executives.
• Reporting and KPIs – monitor and improve the site’s KPIs and revenue targets.
• Insight and opportunity analysis – highlight opportunities and developments across the channel.
• PR Campaigns – work with the SEO Lead to deliver SEO link‑building campaigns.
• Best practice – stay abreast of and contribute to wider industry developments.
• Share initiatives, best practices and results.

Qualifications

Skills and Experience Required

• Hands‑on experience in an SEO‑focused role.
• Strong focus on the technical aspects of SEO.
• Working knowledge of link building using various techniques.
• Experience owning SEO responsibilities at a site that derives revenue through consumer traffic.
• Experience with keyword research, strategy, daily optimisation, test‑plan construction and in‑depth analysis.
• Experienced in creating and presenting campaign reports, including ROI and conversion rates.
• Strong understanding of web usability and site design, with a quantitative approach to traffic measurement and analysis.
• Research skills to identify, build and prioritise essential keyword sets.
• Excellent problem‑solving and analytical skills.
• Ability to self‑manage and keep track of multiple projects.
• Genuine passion for SEO and online marketing.
• Experience with content marketing and social campaigns.

Key Behaviours Required

• Continuously and proactively improves the quality of service delivered.
• Willingly takes the initiative and suggests new approaches.
• Respects individual views and positively contributes to a learning environment.
• Provides vision and clear direction, engaging the team to deliver excellence.
• Advanced understanding of SEO and Google’s ranking algorithm.
• Competent in implementing on‑page and off‑page SEO techniques.
• Analytical and able to make data‑driven decisions to prioritise projects and optimise content to improve KPIs.
• Experienced using content management systems.
• Strong written and communication skills.
• Works under pressure and to tight deadlines.

Additional Information

Along with a competitive benefits package we offer:

• Frasers Champion – recipients receive double pay for a month for outstanding performance.
• Retail Reconnect – head‑office staff spend two days in a store or warehouse to gain customer insights.
• Frasers Fit – free gym classes and discounted memberships to support physical wellbeing.
• Retail Trust – 24‑hour wellbeing helpline, counselling and financial/legal support.
• Recruitment Process – initial screening, behavioural interview, technical assessment, potential presentation.