SEO Manager

Hollywood Bowl; Hemel Hempstead; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading entertainment company in Hemel Hempstead is seeking an SEO Manager to define and drive the organic search strategy. Reporting to the Group Ecommerce & Digital Director, you will work with marketing, content, and technical teams to enhance visibility and traffic. With a focus on collaboration and measurable results, the ideal candidate will have extensive experience in SEO, strong analytical skills, and a passion for digital growth, making a significant impact on the company's transformation efforts.

Benefits

Access to Electric Vehicle scheme

22 days holiday + additional days

50% off food

Optional pension plan

Ongoing training and development

Free game vouchers

30% discount on food and drink

Employee Assistance Programme

Healthcare cash plan

Financial long-service awards

Charity partner donation

Enhanced parental leave benefits

Qualifications

• 3–6+ years of proven experience in SEO or digital marketing.
• Strong knowledge of SEO principles and best practices.
• Experience with CMS platforms like WordPress or Shopify.

Responsibilities

• Develop and execute strategies to improve organic visibility.
• Conduct keyword research and perform SEO audits.
• Monitor SEO performance and report insights.

Skills

Experience in SEO or digital marketing

Knowledge of on-page, off-page, and technical SEO

Proficiency with SEO and analytics tools (Google Analytics, SEMrush)

Strong analytical capabilities

Tools

Google Analytics

SEMrush

WordPress

Ahrefs

Job description

As our SEO Manager you will join our growing digital team. Reporting to the Group Ecommerce & Digital Director, this is a pivotal in-house role with full ownership of our organic search strategy across a multi‑site, consumer‑focused, and increasingly international business.

You will define and deliver a clear SEO roadmap aligned to the company’s wider digital transformation goals, working closely with internal teams across marketing, content, UX, product, and technology to embed SEO best practice and drive measurable commercial results.

The Why...

Join Hollywood Bowl Group as our Program Manager, in return you’ll get:

• Access to our Electric Vehicle scheme
• 22 days holiday + additional days with length of service
• 50% off food when you are working in centres
• Optional pension plan
• Ongoing training and development with access to development programmes and apprenticeship schemes
• Free game vouchers every month
• 30% discount off food and drink for you and up to five friends
• Access to our Employee Assistance Programme (EAP) for you and your family
• Opportunity to join our healthcare cash plan
• Financial long‑service awards
• A £15 donation to our charity partner when you complete your induction
• Enhanced maternity, paternity, adoption, and shared parental leave benefits

The What...

Key Responsibilities

• Develop and execute SEO strategies to improve organic visibility, rankings, and traffic
• Conduct keyword research, competitive analysis, and full SEO audits
• Optimise on‑page content and oversee technical SEO improvements
• Lead link‑building and off‑page SEO initiatives
• Monitor and report on SEO performance, providing insights and recommendations
• Stay up;complex latest search‑engine algorithm updates and industry trends
• Collaborate with internal teams and external partners to embed SEO best practice
• Manage SEO tools, budgets, and delivery timelines

To be successful, you’ll have:

Essential:

• Proven experience (3–6+ years) in SEO or digital marketing
• Strong knowledge of on‑page, off‑page, and technical SEO
• Proficiency with SEO and analytics tampers (Google Analytics, Search Console, Ahrefs, SEMrush or similar)
• Experience working with CMS platforms (e.g. WordPress, Shopify)
• Strong analytical and reporting capabilities

Desirable:

• Experience managing SEO agencies or teams
• Understanding of HTML, CSS, and JavaScript from an SEO perspective
• Experience with local, eCommerce, or international SEO

The Who...

• Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.
• Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in‑centre game technology and online scoring systems.
• Now with over 75 centres across the UK and 15 centres in Canada, operating under the Hollywood Bowl, Putt & Play, and Splitsville brands, we’re proud to be ambitious market leaders in experiential family entertainment.
• We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.
• At Hollywood Bowl Group, we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.