Senior SEO Specialist

The Boots Company PLC; Nottingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading retail company is looking for a Senior SEO Specialist in Nottingham, England. In this role, you will enhance organic visibility across e-commerce websites by ensuring effective SEO strategies and collaboration with digital marketing teams. Ideal candidates have proven SEO experience, technical SEO knowledge, and strong communication skills. The company offers a permanent full-time contract with competitive benefits, fostering an inclusive work environment.

Benefits

Retirement Savings Plan

Discretionary annual bonus

Employee discounts

Enhanced maternity/paternity leave pay

Flexible benefits scheme

Qualifications

• Proven experience in an SEO role, ideally in an e-commerce or digital-first environment.
• Ability to collaborate effectively with cross-functional teams.
• Experience in agency management is a plus.

Responsibilities

• Perform ongoing keyword research and optimize website content.
• Support briefing & optimization of organic search activity.
• Monitor and analyze performance through SEO tools.
• Implement effective SEO strategies in line with best practices.
• Manage search agency partnership and deliverables.

Skills

SEO experience

Technical SEO understanding

On-page optimisation

Stakeholder management

Communication skills

Cross-functional collaboration

Experience with SEO tools

Tools

Google Search Console

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Job description

Role: Senior SEO Specialist

Contract: Permanent

Shifts: Full Time

Location: Nottingham

Hour: 37.5

Recruiter: Matthew Nelligan

About the role

We are looking for a highly motivated SEO Specialist to help grow our organic visibility across the No7 Beauty Company E-Commerce websites. This role is responsible for delivering best-in-class on-page, technical and off-page SEO activity, with a strong focus on adapting to the rapid evolution of AI, Search Generative Experiences (SGE) and geo-specific optimisation. Working with cross-functional teams, you'll help drive long-term search performance and support wider brand and commercial objectives.

As part of the wider digital marketing team, you will report into the Digital Marketing Manager, working to enhance our organic visibility and drive traffic into the No7BC E-Commerce websites, your main responsibilities will include:

Key responsibilities

• Perform ongoing keyword research including discovery expansion of keyword opportunities, including creating and managing a keyword tracking tool for paid and organic search. Identify high-performing keywords to optimise website content and drive targeted traffic.
• Support briefing & optimisation of organic search activity towards key performance indicators.
• Monitor and analyse performance through SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs or Screaming Frog.
• Alongside the Digital Marketing Manager, support the development and implementation of effective SEO strategies tailored to our E-commerce sites unique goals, consumer and objectives, in line with best practice.
• Support the management of our search agency partner in building the strategy, as well as ongoing management of deliverables according to scope such as reporting, analyses and technical audits/recommendations.
• Support the delivery of off-page SEO activity, including digital PR, link-building campaigns and partnership opportunities.
• Support the Digital Marketing Manager to ensure organic search strategy is supportive and complimentary of the pay-per-click strategy as a “one search” approach, to identify synergies and opportunities, whilst endeavouring to reduce our overall reliance on paid traffic.

What you’ll need to have

• Proven experience in an SEO role, ideally in an e-commerce or digital-first environment.
• Technical SEO experience and understanding of impacting factors.
• On page optimisation experience.
• Collaborate effectively with cross-functional teams and communicate SEO strategies clearly.
• Strong stakeholder management & networking skills, navigating diverse stakeholders across the business.
• Confident working with SEO tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush or similar.

It would be great if you also have

Experience with Salesforce.

Content writing experience.

Agency management experience.

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What’s next

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.