Senior Sales Manager

AnaVation LLC; City of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic technology company in the City of London seeks a Senior Account Executive to drive sales of its advertising and measurement solutions. The ideal candidate will have at least 5 years of experience in programmatic advertising and proven sales success. This role includes managing client relationships and developing local marketing initiatives. A bachelor's degree is required, and strong communication and negotiation skills are essential for success.

Qualifications

• 5+ years of experience in programmatic advertising, data, or digital media sales.
• Proven sales success in a competitive market.
• Strong understanding of programmatic data landscape.

Responsibilities

• Drive sales of Samba TV’s advertising and measurement solutions.
• Build and maintain relationships with advertisers and agencies.
• Meet or exceed quarterly sales quotas.

Skills

Communication skills

Sales strategy

Digital advertising knowledge

Negotiation skills

Networking ability

Education

Bachelor's degree (or equivalent experience)

Job description

Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.

This strategic Senior Account Executive will drive sales of Samba TV's advertising, measurement, and research solutions—enabling brands and agencies to deliver messages across all screens while measuring what truly matters: business outcomes.

The ideal candidate will manage the full client relationship, from senior marketing decision-makers to agency partners. You'll need to be self-motivated and professionally mature, with exceptional communication skills and a strong understanding of digital and programmatic advertising. This role demands someone who thrives in a fast-paced, dynamic environment and is excited by growth opportunities.

You’ll also have the chance to shape both our product roadmap and sales and marketing strategy, making this an opportunity to drive real impact across the organization.

WHAT YOU'LL DO

• Sell Samba TV’s suite of Programmatic Media and Measurement Solutions to Fortune 100 brand advertisers and agencies.
• Sell Samba TV’s suite of products including programmatic audience activation, measurement and 1P data licensing products. Prospect, qualify, close and scale revenue-generating relationships with advertisers and agencies within a territory or vertical.
• Persuasively communicate Samba TV’s offerings and unique value-proposition to advertisers and agencies via email, phone and in-person presentations and discussion.
• Collaborate with Programmatic Consultants to deliver proposals that exceed advertisers and agency marketing objectives and expectations.
• Develop and maintain relationships at all personnel levels within agencies and brands, demonstrating a thorough understanding of the account’s organization, needs and revenue potential.
• Meet or exceed quarterly sales quotas against the territory and account list.
• Work with cross-functional teams internally to ensure campaign success and growth of partnerships.
• Help develop local marketing initiatives and participate in industry events, ultimately becoming a regional knowledge leader on cross-platform ad synchronization and retargeting.

WHO YOU ARE

• Bachelor's degree (or equivalent experience). Demonstrated ability to perform against quota and excel in a highly competitive market.
• Proven sales success with a minimum of 5+ years total experience in programmatic advertising, data, digital media, mobile or internet technology sales. Experience planning or selling TV a plus.
• Deep knowledge and demonstrable track record of navigating programmatic data landscape and scaling revenue in this space.
• Demonstrated strategic, consultative and analytical sales approach with focus on building partnerships with clients.
• Customer‑focused leadership with excellent communication, networking and negotiation skills.
• Willingness to travel to outside markets.
• Knowledge of the TV/online/mobile advertising industry and data a plus.
• Willingness to entertain clients during evenings and occasionally weekends.
• Strong references with partners, customers and colleagues.
• Existing, current relationships with media buying decision makers favored.

Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.