Senior Paid Creative Strategist

The Petlab Co.; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading DTC pet supplement company is seeking a Senior Paid Creative Strategist in London. The role involves developing and implementing high-impact creative strategies across paid and organic media channels. The ideal candidate will have extensive experience in performance marketing and a strong understanding of social media trends, with a proven track record in driving measurable revenue growth.

Benefits

Private Health Care through Vitality

Generous Annual Leave - 28 days + public holidays

Flexible Working Hours

Employee Assistance Programme

Royal London Pension Scheme

Enhanced Maternity / Paternity Leave

Dog-friendly working environment

Life Assurance

Qualifications

• Minimum 3 years in performance creative strategy roles.
• Proven ability to translate insights into high-performing creatives.
• Strong portfolio of direct response concepts.

Responsibilities

• Lead performance-driven creative strategies for revenue growth.
• Own the full creative strategy lifecycle, from ideation to analysis.
• Collaborate with internal teams and external partners.

Skills

Performance marketing experience

Analytical skills

Creative ideation

Expertise in Meta and TikTok

Job description

5 days ago Be among the first 25 applicants

Job Title: Senior Paid Creative Strategist

Location: Hybrid (Travel once a week to our Central London Office)

PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, profitable and rapidly growing globally.

We are looking for a Senior Paid Creative Strategist - a highly experienced DTC expert based in or around London who can work from our Central London office on a regular basis. You'll lead performance-driven creative strategies that directly drive revenue across paid and organic media channels. This is a high-impact, high-ownership role for a strategic thinker and executor who deeply understands the DTC funnel, has an analytical mindset, and is passionate about storytelling that converts.

You need to live and breathe social media & trends. You must have an intuitive and data-informed understanding of what content works on each platform and why. The ideal candidate has a pulse on evolving consumer behaviors, a relentless curiosity for testing new angles, and a hunger for scalable creative that directly impacts business performance.

You will be at the forefront of ideating, scripting, briefing, and analyzing ad creative for our paid media and organic campaigns - from cold acquisition to retargeting. You'll collaborate with our internal creative team, media buyers and partners (e,g. Vets, content creators) to bring high-impact concepts to life. You will take full ownership of the performance of your creative strategies, leveraging data and performance metrics to continually test, iterate, and optimize to drive tangible results.

Applicants should be prepared to submit examples of ad creatives they ideated, scripted, and deployed, along with budgets they've influenced or managed in performance marketing environments.

• Own the full creative strategy lifecycle: ideation, scripting, briefing, production oversight, and performance analysis
• Develop compelling ad concepts optimized for social media channels such as Meta, TikTok, and others across all funnel stages
• Analyze the existing partners' roster (vets, influencers, presenters, brand partners) to write effective scripts that align with the performance strategy
• Identify gaps and opportunities in our current partner mix and propose new creator/presenter types or verticals to onboard
• Collaborate with our influencer manager who will own creator briefing and production logistics
• Translate performance data into actionable insights for continuous creative iteration
• Partner closely with media buyers to understand performance metrics and maximize ROAS through creative
• Stay ahead of platform trends and DTC marketing tactics to constantly push creative innovation
  
  

Who Will You Report Into?

Hi, I'm Jesper Mansson, Head of Paid Media, and we're seeking a senior-level creative thinker who is obsessed with direct response, passionate about performance, and knows how to lead content strategy that scales. You'll be a core strategic partner to our paid, organic & influencer teams and will have a direct impact on how we acquire and retain customers. If you live and breathe performance creative and want to help shape the future of a 9-figure DTC business, let's talk.

Ideal Candidate Profile

• 3+ years of experience in creative strategy or performance creative roles, with a proven track record in high-growth, paid social-led DTC businesses
• Deep expertise in Meta and TikTok advertising platforms and the nuances of their ad formats
• Strong analytical skills - you must be fluent in interpreting performance data to inform creative iterations
• Strong portfolio of direct response concepts, scripts, or content that delivered measurable results
• Track record of driving measurable revenue growth through paid ad creative
• Excellent communicator and strategist - you can brief partners, present to stakeholders, and defend your ideas with data
  
  

Company Culture & Work Environment

PetLab Co. fosters a fast-paced, high-performance, and collaborative culture. We believe the best ideas win - and they come from those who are curious, data-driven, and proactive. You'll be joining a team that works fast, owns their outcomes, and supports one another with energy and humility.

Responsibilities Breakdown

• 50% Creative ideation and content strategy development
• 25% Campaign briefing, scripting, and QA
• 25% Performance analysis and data-driven iteration
  
  

Requirements

• Minimum 3 years in performance creative strategy roles
• Demonstrated experience in scaling DTC brands through Meta and TikTok ad platforms
• Proven ability to translate insights into high-performing creatives that deliver revenue impact
• Experience directing or briefing influencer or creator content
• Solid understanding of performance marketing metrics: ROAS, CPA, CTR, etc
• Deep familiarity with DTC customer journeys and content funnels
• Examples of ads you've ideated and overseen, and budgets you've managed
  
  

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours
• Help@Hand - Employee Assistance Programme
• Royal London Pension Scheme - With 5% employer contribution
• Enhanced Maternity / Paternity / Adoption Leave
• Puppy Therapy - Biannual sessions with Paws in Work
• Generous Learning and Development Budget
• Free breakfast, fruits and snacks in the office
• Dog-friendly working environment
• Life Assurance - Four times your basic salary
• Gympass subscription
• Electric Vehicle Scheme
• Give Back Day + £50 charity donation
• Health Cash Benefit - Cashback on health-related expenses
  
  

Diversity & Inclusion Statement

PetLab Co. is an equal opportunity employer committed to fostering an inclusive and diverse workforce. We encourage applications from all backgrounds, believing that diversity drives innovation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at PetLab Co. by 2x

Get notified about new Creative Strategist jobs in London, England, United Kingdom.

London, England, United Kingdom 6 days ago

London, England, United Kingdom 6 days ago

London, England, United Kingdom 5 days ago

London, England, United Kingdom 15 hours ago

London, England, United Kingdom 1 day ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 22 hours ago

London, England, United Kingdom 1 day ago

London, England, United Kingdom 2 weeks ago

Retail Brand Marketing Manager - 9 Month FTC

Product Marketing Manager, Search - Global Business Solutions - London

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 16 hours ago

London, England, United Kingdom 4 months ago

Social & Content Marketing Manager - Fast Growing Food-tech Startup

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 month ago

Social Media and Influencer Marketing Manager

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 3 days ago

Marketing Manager - Exciting Food-tech Startup

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 4 days ago

Associate Media Strategist - Advertising

London, England, United Kingdom £24,000.00-£32,000.00 1 month ago

London, England, United Kingdom 3 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.